Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…Continue
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…Continue
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…
Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
The problem is that the game has changed…Continue
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…Continue
But as they say, it’s not how much money you make but how much you get to keep that counts. Auto dealers are a favorite target of regulators hunting for advertising…Continue
ALBANY, N.Y. – January 30, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with 700Credit, the automotive industry’s leading provider of consumer credit reporting and compliance products. Auto dealerships using AMPS now have complete, seamless access to 700Credit’s web-based credit reporting system…Continue
Added by Mike Esposito on January 30, 2013 at 6:55am — No Comments
Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal…Continue
You have a range of tools at your disposal to get your message out to your readers. Blogs, Facebook, Twitter, LinkedIn, email newsletters and even printed material are all waiting and ready for you to put your words in place.
The problem, of course, is what are you going to talk about?
As your deadline approaches and you’re stumped with what you’re going to write, the temptation to look outside traditionally accepted means of publication is almost irresistible.…Continue
Added by Nancy Liberman on October 25, 2012 at 8:33am — No Comments
Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments
In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…Continue
Added by Arnold Tijerina on July 25, 2011 at 11:54am — No Comments
I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.
Can you email me the latest Internet advertising and website guidelines for your franchise.
I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.
Your assistance is greatly appreciated. Please email the…Continue
Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments
Originally published March 02, 2011 at Dealer Magazine
Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…Continue
Added by Arnold Tijerina on March 4, 2011 at 5:42am — No Comments
Full Disclosure Menu Selling or Not?
You would think with…Continue
Added by Rebecca Chernek on April 23, 2010 at 3:12pm — No Comments