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Steve White's Blog Posts Tagged 'competition' (4)

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

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Added by Steve White on May 31, 2018 at 6:30am — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.

 

Currently, the single…

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Added by Steve White on February 28, 2017 at 6:02am — No Comments

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google Tax?”…

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Added by Steve White on January 9, 2017 at 6:36am — No Comments

How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

 

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect that creates a catalyst for competing manufacturers to offer…

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Added by Steve White on November 3, 2016 at 7:21am — No Comments

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