ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
Added by Paul Potratz on February 20, 2013 at 8:18am — No Comments
Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…
Added by Paul Potratz on February 6, 2013 at 8:08am — No Comments
Added by Paul Potratz on January 30, 2013 at 8:39am — No Comments
Always make sure your content is informative (something for business, life, or both that…Continue
Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!
Why am I telling you this? Because Holiday Parties are good for company…Continue
Added by Ketty Colom on December 3, 2012 at 1:30pm — No Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…Continue
Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments
It has not always been like that and at times, is unfortunate. So today, call it a…Continue
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…Continue
Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments
Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments
Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…Continue
Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments
Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…Continue
Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments
How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.
Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…Continue
Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…Continue
Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments
Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!
Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…Continue
Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…Continue
Added by Paul Potratz on July 10, 2012 at 2:32pm — No Comments
Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?
Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…Continue
Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments