Professional Community for Car Dealers, Automotive Marketers and Sales Managers
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…Continue
Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments
The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text.
Added by Paul Potratz on October 28, 2013 at 5:50am — No Comments
Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…Continue
Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments
Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.
Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments
There are two basic types of advertising: branding and traffic now. Each has its own objectives and potential pitfalls. How can you avoid common mistakes made in each form?
Added by Paul Potratz on October 18, 2013 at 2:27pm — No Comments
There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further. Watch this week's video and then tell me what you think.
Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments
More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.…Continue
Added by Paul Potratz on October 11, 2013 at 12:56pm — No Comments
On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.
Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments
This week on Hard Facts, Dennis demonstrates what it takes to assure the online ads you use are getting in front of people in the most cost-effective way.
Added by Paul Potratz on October 4, 2013 at 1:54pm — No Comments
I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…Continue
Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments
The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.
Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…Continue
Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments
When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly…Continue
Added by Richard Holland on September 26, 2013 at 6:04am — No Comments
Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …Continue
Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments
On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…Continue
Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments
Want to learn how to benchmark your throughput time? Dennis will show you how in this week's HARD FACTS.
What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!
Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.
Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments
You don’t want to miss this as Dennis Galbraith shares the hard facts about our industry on September 20, at 1:37 PM. Subscribe to the Hard Facts…Continue
Added by Paul Potratz on September 13, 2013 at 11:35am — No Comments
Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).
This week on…
Added by Paul Potratz on September 10, 2013 at 1:57pm — No Comments
In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former…Continue