Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…
Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments
You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts.
Added by Paul Potratz on November 22, 2013 at 2:00pm — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments
Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer
If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…
Added by Paul Potratz on November 15, 2013 at 12:26pm — No Comments
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…Continue
Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…
Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments
With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.
Added by Paul Potratz on November 8, 2013 at 2:19pm — No Comments
You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…Continue
Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments
The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text.
Added by Paul Potratz on October 28, 2013 at 5:50am — No Comments
Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…Continue
Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments
Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.
Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments
There are two basic types of advertising: branding and traffic now. Each has its own objectives and potential pitfalls. How can you avoid common mistakes made in each form?
Added by Paul Potratz on October 18, 2013 at 2:27pm — No Comments
There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further. Watch this week's video and then tell me what you think.
Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments
More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.…Continue
Added by Paul Potratz on October 11, 2013 at 12:56pm — No Comments
On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.
Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments
This week on Hard Facts, Dennis demonstrates what it takes to assure the online ads you use are getting in front of people in the most cost-effective way.
Added by Paul Potratz on October 4, 2013 at 1:54pm — No Comments
I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…Continue
Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments
The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.
Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…Continue
Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments