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All ADM Blog Posts Tagged 'company' (179)

Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

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Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments

How To Market Your Inventory

With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.

Added by Paul Potratz on November 8, 2013 at 2:19pm — No Comments

4 Steps to Become Remarketable

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments

Nan Mossey Leads DealersEdge Webinar

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…

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Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments

Do You Make This Mistake With Your Team?

If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.

Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments

Hard Facts - Selling With Text

The only way to become better is to practice. It never hurts to practice the most obvious and the things we know until they become perfected. Dennis explains which words to use and how to use them to increase sales from your website. Check out this week's Hard Facts about selling with text. 

 

 

Added by Paul Potratz on October 28, 2013 at 5:50am — No Comments

How-To Increase Your Selling Opportunities

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…

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Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments

Potratz Announces New Apprenticeship Program

Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital…

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Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments

Hard Facts Episode 5 - Common Mistakes

There are two basic types of advertising: branding and traffic now. Each has its own objectives and potential pitfalls. How can you avoid common mistakes made in each form?

Added by Paul Potratz on October 18, 2013 at 2:27pm — No Comments

Does SEO Matter Anymore?

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments

The Hard Facts About Inventory

More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.…

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Added by Paul Potratz on October 11, 2013 at 12:56pm — No Comments

Don't Panic, These Three Tips Will Make Every Month Strong

On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments

HARD FACTS- Relevance

This week on Hard Facts, Dennis demonstrates what it takes to assure the online ads you use are getting in front of people in the most cost-effective way.

Added by Paul Potratz on October 4, 2013 at 1:54pm — No Comments

#AloneTimeWithCory

I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…

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Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments

Paul To Speak at CPO Forum's 2013 Used Car Week Conference

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

 Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…

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Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments

Employee Loyalty: Is There a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly…

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Added by Richard Holland on September 26, 2013 at 6:04am — No Comments

7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments

Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…

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Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments

HARD FACTS- Benchmarking Throughput Time

Want to learn how to benchmark your throughput time? Dennis will show you how in this week's HARD FACTS.

Added by Paul Potratz on September 20, 2013 at 12:30pm — 1 Comment

Using Social Media Mindfully

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments

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