Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…Continue
Added by Paul Potratz on February 4, 2014 at 11:47am — No Comments
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.…Continue
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 21, 2014 at 11:30am — No Comments
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best…Continue
Added by Paul Potratz on January 20, 2014 at 7:55am — No Comments
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…
Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 7, 2014 at 11:27am — No Comments
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…Continue
Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments
Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…Continue
Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments
The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.
Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…
Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments
Do you find yourself energized to learn more and better yourself through higher education? If you are unsure about the benefits and value provided by earning an MBA, watch this week's Hard Facts to learn from my personal experience. …
Added by Paul Potratz on December 13, 2013 at 12:07pm — No Comments
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments
Engaging Your Mobile Shoppers
► Keep Customers In The Store
► Share The Mobile Experience
► Eliminate "Be Back" Mentality
► Use Competition To Your Advantage
You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard…
Added by Paul Potratz on December 6, 2013 at 12:52pm — No Comments
Added by Paul Potratz on December 6, 2013 at 10:19am — No Comments
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
Attracting Mobile Shoppers
► Over 80% Shop For Vehicles Online
► Numbers Are Decreasing For Desktop Users
► More Customers Are Turning To Mobile
► Tune Your Message To These Customers
Automotive shopping habits have evolved rapidly over the past 18 years. Customers quickly adapted to shopping on the internet and now those habits are changing again. Are you prepared to keep up? That's this week on…
Added by Paul Potratz on December 2, 2013 at 11:12am — No Comments
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…
Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments