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All ADM Blog Posts Tagged 'company' (166)

When the Customer Isn’t Right

I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “…


Added by Richard Holland on January 9, 2014 at 7:00am — 6 Comments

Do You Have Horrible Traffic? Here's What To Do

Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 7, 2014 at 11:27am — No Comments

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…


Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments

Learn the Benefits of Balance

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.

Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments

To Chat, or Not to Chat?

Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…


Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments

Paul Potratz and Cory Mosley to be at NADA 2014

The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.

Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…


Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments

Don’t Reinvent Yourself

How Often Should Your Advertising Messages Change?

► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?

Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…


Added by Paul Potratz on December 10, 2013 at 9:10am — 1 Comment

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…


Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments

'Tis the Season for Service?

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…


Added by Paul Potratz on December 6, 2013 at 10:19am — No Comments

Two Tactics To Increase Conversions

Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now

Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…


Added by Paul Potratz on December 3, 2013 at 9:42am — 1 Comment

Increase Leads By Marketing To A Lifestyle

Don't Sell A Price, Sell A Lifestyle

► Target Marketing To Life Events

► Market To Many Stages Of Life

► Stop Selling By Price Alone

► Create Your Marketing Plan Today!

Different stages of life require unique marketing messages and  campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…


Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments

Marketing For Black Friday

The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments

Consumer Focused Training

Customer Focused Training

► All Trainers Need To See This

► Specific Language To Avoid

► Develop Your Sales People

► Keep Your Focus On The Customer

If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…


Added by Paul Potratz on November 15, 2013 at 12:26pm — No Comments

Webinar to be Hosted by Automotive Leaders Paul Potratz and Cory Mosley

SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…


Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments

Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out

Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…


Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments

4 Steps to Become Remarketable

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments

Nan Mossey Leads DealersEdge Webinar

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…


Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments

Do You Make This Mistake With Your Team?

If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.

Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments

How-To Increase Your Selling Opportunities

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…


Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments

Potratz Announces New Apprenticeship Program

Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital…


Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments

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