Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'company' (155)

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…

Continue

Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments

Learn the Benefits of Balance

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.

Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments

To Chat, or Not to Chat?

Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…

Continue

Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments

Paul Potratz and Cory Mosley to be at NADA 2014

The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.



Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…

Continue

Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments

Should You Get an MBA?

 Do you find yourself energized to learn more and better yourself through higher education? If you are unsure about the benefits and value provided by earning an MBA, watch this week's Hard Facts to learn from my personal experience. …

Continue

Added by Paul Potratz on December 13, 2013 at 12:07pm — No Comments

Don’t Reinvent Yourself

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

Continue

Added by Paul Potratz on December 10, 2013 at 9:10am — 1 Comment

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

Continue

Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments

Engaging Mobile Shoppers

Engaging Your Mobile Shoppers



► Keep Customers In The Store

► Share The Mobile Experience

► Eliminate "Be Back" Mentality

► Use Competition To Your Advantage



You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard…

Continue

Added by Paul Potratz on December 6, 2013 at 12:52pm — No Comments

'Tis the Season for Service?

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

Continue

Added by Paul Potratz on December 6, 2013 at 10:19am — No Comments

Two Tactics To Increase Conversions

Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now



Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…

Continue

Added by Paul Potratz on December 3, 2013 at 9:42am — No Comments

How-To Reach Mobile Shoppers

Attracting Mobile Shoppers

► Over 80% Shop For Vehicles Online

► Numbers Are Decreasing For Desktop Users

► More Customers Are Turning To Mobile

► Tune Your Message To These Customers



Automotive shopping habits have evolved rapidly over the past 18 years. Customers quickly adapted to shopping on the internet and now those habits are changing again. Are you prepared to keep up? That's this week on…

Continue

Added by Paul Potratz on December 2, 2013 at 11:12am — No Comments

Increase Leads By Marketing To A Lifestyle

Don't Sell A Price, Sell A Lifestyle

► Target Marketing To Life Events

► Market To Many Stages Of Life

► Stop Selling By Price Alone

► Create Your Marketing Plan Today!



Different stages of life require unique marketing messages and  campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…

Continue

Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments

Do The Right Marketing For The Inventory You Have

You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts.

 …

Continue

Added by Paul Potratz on November 22, 2013 at 2:00pm — No Comments

Marketing For Black Friday

The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments

Consumer Focused Training

Customer Focused Training

► All Trainers Need To See This

► Specific Language To Avoid

► Develop Your Sales People

► Keep Your Focus On The Customer



If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…

Continue

Added by Paul Potratz on November 15, 2013 at 12:26pm — No Comments

Webinar to be Hosted by Automotive Leaders Paul Potratz and Cory Mosley

SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…

Continue

Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments

Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

Continue

Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments

How To Market Your Inventory

With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.

Added by Paul Potratz on November 8, 2013 at 2:19pm — No Comments

4 Steps to Become Remarketable

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments

Nan Mossey Leads DealersEdge Webinar

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…

Continue

Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service