Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.
Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?…Continue
Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers…Continue
Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments
If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.
The most obvious friction…Continue
Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments
A couple of things can be the reason your vehicle needs towing. You might have some accident or your car just broke on the way for no reason at all. The first thing you need to do is to move your vehicle on a side and make sure that it is visible for other cars. Turn your hazard lights on so that other drivers can know that you are facing some problem and your car won’t be able to move from its place and they drive…Continue
Added by Tim Scott on July 25, 2016 at 10:00pm — No Comments
The New India Assurance Co. Ltd, owned by the government of India, offers extra safety to its consumers with add-on covers. Add-on covers are available for private vehicles, industrial vehicles or what we normally call commercial vehicles. This company is a state-owned insurance company. It will surely give you amazing result. Add on cover will surely helps you in getting the right cover. You must compare all plans to get the best policy or add on cover as well.
Added by Ravi Khurana on July 21, 2016 at 11:00pm — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.…Continue
Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments
There is no doubt about it, it is imperative that insurance companies (or businesses of any description for that matter) strive to maintain open lines of communication with their customers. There are numerous proven benefits to back up the importance of this, including the reduction of the customer churn-rate and consumer acquisition processes. Ignoring this can be extremely detrimental to your business, while it is…Continue
Added by Leona Zoey on April 13, 2016 at 5:22am — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
Added by Joe Orr on January 6, 2016 at 5:32am — No Comments
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…Continue
Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments
Automobile insurance is an increasing expense for almost all Americans. We can't afford to have it, and we certainly can't afford to not have it. When researching car insurance companies and comparing policies, it is a good idea to follow these easy guidelines to get the most coverage for your insurance dollars. Get discount car insurance quotes from as many carriers as you can. Automobile insurance rates may vary drastically depending on the model of your car and…Continue
Added by Luigi Pizzato on October 22, 2015 at 4:00pm — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments
“I’m just not sold on the whole volunteering thing” - Said no dealership, ever
I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…Continue
Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments
Added by Paul Potratz on June 24, 2014 at 9:30am — No Comments