Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.
Added by Dan Beres on August 30, 2019 at 7:26am —
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global… Continue
Added by Stephen Coambes on August 15, 2019 at 7:11am —
When it comes to community service, car …
Added by Mike Gorun on July 11, 2017 at 6:30am —
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every… Continue
Added by Mike Gorun on March 28, 2017 at 7:04am —
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Cause-based efforts have become increasingly important to consumers, especially… Continue
Added by Mike Gorun on January 17, 2017 at 5:32am —
One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with signs, while still continuing to sell them.
In June of… Continue
Added by Chris Miller on November 9, 2016 at 8:02am —
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters -- animal lovers. Being a big animal lover himself, he… Continue
Added by Mike Gorun on September 13, 2016 at 6:34am —
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community – is the story of a dealership in Victorville, CA, featured… Continue
Added by Mike Gorun on June 14, 2016 at 5:27am —
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,… Continue
Added by sara callahan on May 17, 2016 at 5:51am —
#CarStrong Community | Feldman Gives Back
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the… Continue
Added by Joey Little on October 30, 2015 at 9:00am —
Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four… Continue
Added by Mike Gorun on September 1, 2015 at 5:30am —
While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this… Continue
Added by Arnold Tijerina on July 28, 2015 at 7:30am —
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.… Continue
Added by Mike Gorun on July 28, 2015 at 5:30am —
Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message.
There are many brands, communities and media pages on Facebook – all vying for your attention.… Continue
Added by sara callahan on April 8, 2015 at 5:30am —
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their… Continue
Added by sara callahan on October 30, 2013 at 6:12am —
Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books l brand tells us that Everything you do in business builds your brand for good or ill, as your actions generate feelings, associations, and… Continue
Added by Bill Cosgrove on October 28, 2013 at 1:51pm —
Have you ever wondered what the ROI is on being Awesome?
How a car dealership is perceived is everything. Customers have a long standing fear of getting the gold-chain wearing, oil salesman who is going to push them into buying without letting them decide for themselves. Pushing them to buy a car for too much money, that will break down right away. People are shopping online more than ever, avoiding coming to your dealership until the last…
Added by Katie Urbain on October 4, 2010 at 1:06pm —
My colleague wrote a fabulous blog post last week about community outreach
, and it is really making me think about how I approach social media marketing.
It's a common idea in social media marketing in general to be sure to comment about and promote others more than you promote yourself. This idea while fabulous is not always easy to… Continue
Added by Katie Urbain on June 28, 2010 at 6:47am —
Ok I'm sure that you all already know that Today is the Day! Ralph Paglia Celebrates his Birthday Today! Where would we be with out this community, the exuberance and knowledge that Ralph has shared with all of us.
Chime in folks.
Happy Birthday Ralph! Just wish I could be there to sing...no hire someone to sing a quick Happy Birthday for you.
Geez...Take a Day Off!
Added by Andy Shambarger on May 7, 2010 at 5:36am —
Did you know there are now over 1,500 members
on Automotive Digital Marketing Professional Community?
Have you reached out to connect with important ADM member contacts by asking them to be your Friend?
Did you know that there are over… Continue
Added by Ralph Paglia on September 6, 2008 at 1:00pm —