Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…Continue
Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments
Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments
Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments
Now let me explain...
In our industry – as well as life – we continuously talk about transparency.
Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…Continue
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any…Continue
Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments
A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the…Continue
Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments