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Mike Gorun's Blog Posts Tagged 'communication' (6)

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction…

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Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the…

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Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most…

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Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments

Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain...

 

In our industry – as well as life – we continuously talk about transparency.

Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…

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Added by Mike Gorun on December 8, 2015 at 5:00am — 3 Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or…

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Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments

What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…

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Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments

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