Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal…Continue
Added by Timmy D. James on April 23, 2020 at 8:00am — No Comments
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…Continue
Added by Dan Beres on August 2, 2019 at 8:11am — No Comments
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…Continue
Added by Dan Beres on April 16, 2019 at 7:35am — No Comments
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…Continue
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…Continue
Added by Paul Moran on November 5, 2018 at 7:02am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
When you have comprehensive customer data, you know something…Continue
Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper from a business that promised it to be of the highest…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…Continue
Added by Todd Smith on August 16, 2018 at 6:30am — No Comments
Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they will switch to your closest competitor.
Added by Thomas F. Jung on July 17, 2018 at 1:09am — No Comments
Emails today usually end up unanswered or in the…Continue
Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…Continue
Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.
Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…
Added by Ujj Nath on December 12, 2017 at 6:00am — No Comments
Recall Masters’ Christopher Miller warns auto dealers they could be easy targets for aggressive plaintiffs’ lawyers; offers advice to keep them safe
Added by Chris Miller on December 6, 2017 at 5:50am — No Comments
Added by Scot Eisenfelder on November 29, 2017 at 6:00am — No Comments