Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.
Then along came social media, which almost instantly transformed…Continue
Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and…Continue
Added by sara callahan on February 24, 2016 at 5:59am — No Comments
Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure…Continue
Added by Chris Miller on February 19, 2016 at 5:41am — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me,…Continue
Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments
In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…Continue
Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your…Continue
Added by Joey Little on December 9, 2015 at 2:00pm — No Comments
Now let me explain...
In our industry – as well as life – we continuously talk about transparency.
Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…Continue
Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…Continue
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joey Little on November 25, 2015 at 4:00pm — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…Continue
Added by Joey Little on November 17, 2015 at 2:12pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments
More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…Continue
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…Continue
Added by David Metter on November 5, 2015 at 6:33am — No Comments
There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business…Continue
Added by Joey Little on November 2, 2015 at 12:00pm — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in…Continue
Added by Joey Little on October 19, 2015 at 1:43pm — No Comments
Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…Continue
Added by Joey Little on October 14, 2015 at 7:50am — No Comments
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward people who are…Continue
Added by Joey Little on October 8, 2015 at 11:30am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue