Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'communication' (59)


Vendor
If There Were Only More Time

Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…

Continue

Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments


Vendor
Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.

However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.



It’s difficult to decide whether to mail…

Continue

Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments


Vendor
Customer Service: Your Customers Aren’t Going To Take it Anymore

An Insight into Human-Centric Design

 

One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.



Businesses like…

Continue

Added by Ujj Nath on November 21, 2016 at 6:39am — No Comments


Vendor
Ring – Delete - Repeat

  • How many times per day do you decline to answer your phone because you don’t know who is calling?
  • How many pieces of mail do you throw away unopened on a daily basis?
  • Are all the promotional mail pieces going straight into the trash can once a…
Continue

Added by Ujj Nath on November 14, 2016 at 5:30am — No Comments


Vendor
R.I.P CRM!

CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.

 

In terms…

Continue

Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments


Vendor
Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…

Continue

Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments


Vendor
Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

Continue

Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments


Influencer
Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

  1. Marketing…
Continue

Added by sara callahan on July 26, 2016 at 5:10am — No Comments


Influencer
Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. 

Dealerships are seeing the changes that have been brought on by technology as…

Continue

Added by Joey Little on July 22, 2016 at 7:00am — No Comments


Influencer
Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…

Continue

Added by Joey Little on July 13, 2016 at 3:00pm — No Comments


Influencer
Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.

In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…

Continue

Added by Joey Little on July 8, 2016 at 8:00am — No Comments


Influencer
It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The…

Continue

Added by Joey Little on July 5, 2016 at 9:00am — 2 Comments


Vendor
The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed…

Continue

Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments


Vendor
Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

Continue

Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

Continue

Added by Chris Miller on April 19, 2016 at 8:32am — No Comments


Influencer
Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and…

Continue

Added by sara callahan on February 24, 2016 at 5:59am — No Comments

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure…

Continue

Added by Chris Miller on February 19, 2016 at 5:41am — No Comments


Vendor
The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me,…

Continue

Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments


Coach
Make your Service Department the Cinderella Story

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…

Continue

Added by Tony Orlando on December 28, 2015 at 6:34am — 1 Comment


Influencer
This Week in Social Media

News for the Week of 12.9

Facebook Messenger Arrives at a Website Near You 

Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your…

Continue

Added by Joey Little on December 9, 2015 at 2:00pm — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service