Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…Continue
Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments
As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”
Added by Ken Beam on December 17, 2011 at 8:13am — No Comments
Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.
Sure, most of us were easily entertained by the sentimental score of Star Wars and the…
While reading Bloomberg.com a couple of days ago, I came across an interesting article by Sarah Rabil that examined the rebound in local TV advertising from automotive dealerships. Rabil discussed trends from the first quarter of this year and how they compared to last year, with excellent news to report.
According to her story, spending is WAY up compared to this…Continue
Added by Blue Dog Productions on April 23, 2010 at 11:00am — No Comments
Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments