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All ADM Blog Posts Tagged 'commercial' (7)

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

Don't Patronize your Lounge Customers

The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.

 

With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.

 

And this has translated to the…

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Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments

Customer Segments are Key for Effective Advertising

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience…

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Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

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Added by Jonathan Floyd on May 26, 2013 at 9:45am — No Comments

TAKE :30 and SMILE! Gr8 puppy commercial from Subaru

Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.

 

 

Tom LaPointe

CarChat24

Interactive Media Manager / Industry Analyst…

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Added by Big Tom LaPointe on February 21, 2013 at 8:42pm — 2 Comments

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV Commercial!

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…

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Added by Sean V. Bradley on February 15, 2013 at 5:47pm — No Comments

Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments

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