Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Many types of businesses in a wide range of industries need to purchase various assets over the years. These assets may be very expensive, and business owners may need to properly plan for their purchase in order to avoid financial strain on the company. While these assets may be expensive, they are…Continue
Added by Brooke Chaplan on December 27, 2017 at 2:30pm — No Comments
Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments
Avoiding traffic tickets seems simple enough: the red light means stop, the green light means go, obey the posted speed limit, and so forth. However, even the most cautious of drivers slip up from time to time and accidentally commit a traffic violation. But there’s…Continue
Added by Freya Gilbert on September 3, 2016 at 8:30pm — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.
With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.
And this has translated to the…Continue
Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments
The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience…Continue
Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…Continue
Added by Sean V. Bradley on February 15, 2013 at 5:47pm — No Comments
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue