Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.
QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…Continue
Added by Michael Cirillo on February 7, 2013 at 7:34pm — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?
QR codes are so cool!”
It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. Ding ding ding!
SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message. Nearly every phone in the Canada…
Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments
Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments
If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…Continue