Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…
AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.
This article was recently written for Entrepeneur Magazine.I thought that everyone at ADM might benefit from this content. Whether you are selling to dealers or selling for them you are hitting objections of budgets you might find this useful. Check out this link....
I have been in a few new stores lately and one of the first things I have been just walking up and asking everyone on the sales floor is; "Can you tell me your closing ratio?" What types of answers do you think I get?
Well, I don't track it because some folks call, stop in or send a request from the same household. Huh?
What is a closing ratio? "Are you serious? How long have you worked here?"
My closing ratio is 42%! "Can I see how you figured it?" I'll get it for… Continue
Added by Kim Clouse on September 18, 2009 at 6:31am —
How to Gain Market Share in Contracting Market. This teleconference is for Dealers and Managers only.
The first 100 dealers to sign up will get this teleconference for free- held by Grant Cardone who will discuss specific strategies for successfully selling in a contracting market. Topics of discussion will be how to generate opportunities and how to hold gross to offset a loss in volume.
"A recession is a terrible thing to waste so make the most of it", is what I say. No one in their right mind would ask for this severe of an economic contraction as they prove so painful and inflict so much financial damage (as already has been proven). While no one would ever wish this, even on his best competitor, the reality is there are many benefits and opportunities created by them:
1) Competitors so involved in the problems they can't see a solution if it walked in and laid… Continue
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