Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'client' (10)

Two Buzz-Worthy Terms You Need to Know Today

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.

Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…

Continue

Added by Natalie Born on October 1, 2018 at 7:00am — No Comments


Influencer
Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV Commercial!

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…

Continue

Added by Sean V. Bradley on February 15, 2013 at 5:47pm — No Comments

Selling Emotion over Product! What are your thoughts?

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…

Continue

Added by Jennifer Schrader on October 7, 2011 at 5:57am — 4 Comments

Week At IM@CS: Chats With The Industry

Information: Admit it, even when you're 'on top' of your DMS, know your monthly P/L and even memorize 2,000 customers' names...you still struggle. We live and die by information. When do you act on it? How do you act on it? Is it relevant? How is it stored? Do you use it to learn? Do you seek it with the determination of an honors student with a 4.3GPA or the person who slides to the back of the classroom? Doesn't matter: your world is ruled by it. Here are some ideas about what you can do with… Continue

Added by Gary May on January 14, 2009 at 7:30am — No Comments

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

One Thing At A Time Online...All At Once

When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue

Added by Gary May on January 8, 2009 at 11:22pm — 2 Comments

The Step You Cut Out In 2009...Might Be You

Fact is, more often than not, when you cut corners in sales the one that is affected most is you. It is also a fact of business life that we're replaceable, as I've experienced myself. Why is it then that most people don't typically go the extra mile, especially when it is so needed?



This is not to say that there are not plenty of go-getters out there. Today it is critically important to think about making the most of every opportunity, especially with fewer prospects and less… Continue

Added by Gary May on January 2, 2009 at 12:34am — No Comments

Stay In The Driver's Seat and You'll Put More In Theirs

When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control.



Staying in the driver's seat is not about dominating a conversation (or having a monologue with a prospect in front of you) or barely raising above a whisper for the fear of the person leaving the lot. Control is first… Continue

Added by Gary May on December 27, 2008 at 1:20pm — No Comments

Tear It Apart and Rebuild It...Better

Most of us who have spent any amount of time in sales realize that our database/contact/Rolodex carries an incredible amount of value, in many cases more than our skills or abilities. With the prevalence of CRM and other database software, many believe that the job is done. Nothing can be further than the truth.



Today it's more important than ever to continually tear down the client database and make sure it delivers the most value and revenue possible. Auto retailers are notoriously… Continue

Added by Gary May on December 8, 2008 at 10:36am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service