Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have…Continue
Added by Jeffery Sterns on July 20, 2014 at 3:19am — No Comments
As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:
What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…Continue
Added by Big Tom LaPointe on May 27, 2014 at 9:00pm — No Comments
As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?
Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments
One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…Continue
There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little…Continue
Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…Continue
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in …Continue
Added by Stephen Jackson on February 24, 2014 at 8:25am — No Comments
ActivEngage is all about innovation - we’re constantly learning more about our dealer partners and internet trends to maintain our reputation as the most trusted brand in live chat. And innovation is the theme this week - in the past few days, Google bought an army of robots, China landed a rover on the moon, and windshield wiper technology is now obsolete. Read on for…
Added by Stephen Jackson on December 20, 2013 at 8:30am — No Comments
Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…Continue
Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments
I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…Continue
Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments
In Britain, this year’s Click Awards run by Auto Trader found…Continue
Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first…Continue
Added by Ketty Colom on October 28, 2013 at 7:13am — No Comments
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…Continue
Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- dealer profit rising, open communication…Continue
Added by Rebecca Kon on July 5, 2013 at 2:09pm — No Comments
"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is
one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.
It is a valid question that deserves a valid…Continue
Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments