Professional Community for Car Dealers, Automotive Marketers and Sales Managers
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…Continue
Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…Continue
Added by Richard Holland on December 11, 2014 at 5:00am — No Comments
Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…Continue
In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!
In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…Continue
Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments
Dealertrack Technologies is pleased to announce the winner of our “Honoring our Heroes” Corvette charity sweepstakes raffle.
Because of the support provided by the entire automotive community, Dealertrack was able to raise over $90,000 for our charity partners. Thank you!
Check out the details at Honoring Our Heroes .
Added by Jason Barrie on March 18, 2014 at 5:11am — No Comments
Awareness of sustainability in business is becoming an ever more prevalent issue in the eyes of the consumer. Shoppers are now voting with their dollars for the causes they want to support, and the businesses they deny based on irresponsible practices. Dealerships need to understand this trend in order to stay ahead in the areas of corporate social and ecological responsibility, and to learn how to best market to these conscientious consumers.…Continue
Added by Rebecca Kon on June 17, 2013 at 11:45am — No Comments
Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.
The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…Continue
Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments
ActivEngage donated $900 to Bags of Hope and their Children’s FEED & READ program. There were 15 kids that were on the waiting list for the rest of the school year, but now thanks to ActivEngage, they no longer have to wait! This weekly program delivers food care packages and books to children who demonstrate daily hunger due to homelessness or severe poverty. These children…Continue
Added by Ketty Colom on May 10, 2012 at 11:00am — No Comments
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue
Potratz is excited to announce that with the participation of our team we were able to donate a total amount of $660.00 to the Food Pantries for the Capital District, whose sole mission is to help serve those who are hungry.
Kimberly Roselle our head of Human Resources took the normal practice of casual Friday and put a twist to it; you can dress down on Fridays but for a charitable donation. Dress down day is completely optional but it gives Potratz team members the ability…Continue
Added by Kimberly Roselle on February 29, 2012 at 9:33am — No Comments