Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…Continue
Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…Continue
Added by Paul Moran on May 30, 2019 at 7:22am — No Comments
One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.
Take television, for example. Many dealerships still create and air…Continue
Added by Courtney Evans on May 3, 2019 at 7:28am — No Comments
Added by Scot Eisenfelder on January 22, 2018 at 6:30am — No Comments
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Arnold Tijerina on June 24, 2011 at 6:52am — No Comments
Learn more about Google AdWords with Google's new YouTube channel
Hello from Google,
Your favorite Automotive Marketing…Continue
Added by Ralph Paglia on June 1, 2011 at 11:00pm — No Comments