Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.
With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…
Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments
That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be…Continue
Added by CPI Results on March 3, 2018 at 10:57am — No Comments
The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…Continue
Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments
Most diesel truck owners depend on their vehicle to perform a multitude of towing and carrying tasks at a moment’s notice.
In order to be sure your truck is ready to perform when you need it most, there are a few things you should keep in mind to properly maintain your…Continue
Added by Anica Oaks on January 29, 2018 at 10:26am — No Comments
Engineers are some of the most mindful professionals around.
Whether you're a civil engineer, a mechanical engineer, an aerospace engineer or something else, you operate on a similar playing field of using your critical thinking skills in order to solve a…
Added by Kara Masterson on January 8, 2018 at 12:30pm — No Comments
“Who can I get to give my new Benz a tune-up?”
That question is rapidly going out of date, with a bold future involving 3D printed spare parts, self-diagnostics, and cars making their own maintenance appointments and driving themselves to the shop. Once there, the…
Added by Dan Blacharski on November 8, 2017 at 10:00am — No Comments
Riding a motorcycle is a thrilling experience that will increase your adrenaline and make it fun to spend time on the road.
If you want the bike to run well, it's important that it's maintained properly with continual use. If you want to increase the lifespan of…
Added by Lizzie Weakley on September 18, 2017 at 4:30pm — No Comments
The motorcycle is an item that most owners want to keep for a lifetime. Some Harleys cost as much as new luxury cars, so treat your motorcycle like you would any high-end vehicle. Know when to maintain the vehicle and how often. Here are a number of ways to take optimal care of your motorcycle.
Added by Lizzie Weakley on July 15, 2017 at 1:30pm — No Comments
Regular maintenance extends the life of your car, improves its performance and cuts repair costs. Vehicle owners profit greatly from these five low-cost maintenance tips.
An oil change refreshes your engine and lubricates other…Continue
Added by Lizzie Weakley on March 11, 2017 at 4:30pm — No Comments
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’
I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a…Continue
I believe that, as an automotive community, we intuitively know that we need to change.
The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…
Added by Joe Orr on December 22, 2015 at 5:30am — No Comments
The cold weather of the winter season is rapidly approaching, which means it is time to start preparing your car. The nasty winter weather is notoriously bad on cars, so you want to make sure your…Continue
Added by Lizzie Weakley on December 21, 2015 at 3:48pm — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
Party's Over...Time for Change!
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…Continue
Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…Continue
As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently. Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like…Continue
Added by Richard Holland on May 14, 2015 at 9:00am — No Comments
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers)…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different…Continue