Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There are a lot of choices for consumers as far as where to take their vehicle for maintenance. And, while consumers are required to visit franchise dealerships for warranty and recall work, the majority of service revenue lies in regular maintenance. That is why a great and consistent customer experience is so important each and…Continue
Added by Tim Clay on January 11, 2017 at 5:30am — No Comments
Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.
High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…Continue
Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"Continue
Added by Sean V. Bradley on January 11, 2013 at 8:00am — No Comments
After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast
Venice, CA --March 21, 2012
– Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSaleTM Certified, continues to extend its footprint across the country…
Added by Crystal Hartwell on March 21, 2012 at 5:42am — No Comments
‘As Is’ – two words that can cover a multitude of vehicle sins and serve to instantly put the buyer on the alert. The time has come to send ‘As Is’ to the scrap heap and switch the tone at the used car dealership from ‘Buyer Beware’ to ‘Buyer Be Sure’ so that dealers can sell with more confidence, move vehicles faster – and at greater value – and so that consumers can buy with peace of mind.
Not so long ago, ‘As Is’ was just the way it was for the…
Added by Jeffrey Schwartz on March 5, 2012 at 3:55pm — No Comments
Groundbreaking program increases the number of vehicles on Phoenix lots eligible for certification; provides used car buyers with peace of mind and purchase protection
Venice, CA -- January 18, 2012
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that SureSaleTM Certified, a comprehensive certified pre-owned (CPO)…
Added by Crystal Hartwell on January 18, 2012 at 7:30am — No Comments
There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.
Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.
Let’s add the numbers up: the average cost of a used…
Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments
Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator
Venice, CA -- November 28, 2011
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the…
VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…
Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments