Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let…Continue
Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
Performance cars focus increasingly on fuel economy, and smaller yet more powerful engines. If you care about the environment but are all about driving, then performance convertible cars are your best bet.
Luxury performance sports cars…Continue
Added by Rahul Paul on March 5, 2016 at 4:30am — No Comments
To qualify for the Institute for Highway Safety’s (HIS) Top Safety Pick category, a vehicle must receive good ratings in five of the organization’s crashworthiness assessments. This year, the top five safest family cars come from a variety of manufacturers. If you’re searching for a safe, smart choice for your family, check out these road-worthy ideas.
Added by Brooke Chaplan on March 1, 2016 at 11:00am — No Comments
Just following these 4 basic steps is the key to auction success.
1.) Find your ravenous market
2.) Get the studio humming
3.) O.V.E. everyday
4.) Prepare your auction "show"
The car auction lanes are filling up more each week. Now is the time as a wholesaler to have your selling line-up ready to put on a show at the sales.
Added by Barry Neuman on February 27, 2016 at 12:12pm — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments
'Number Nine' is a repeating lyric in Revolution 9, a "song" on the Beatle's 1968 White Album. It's a mind-numbing little loop, which reminds me of a numbing, repeating refrain we're being continually exposed to today.…Continue
Added by Jim Leman on February 23, 2016 at 12:49pm — No Comments
Just as you wouldn't buy a home with paying for a title search, you shouldn't buy a used car without obtaining a vehicle history report on it. Rather than view a vehicle history report as an unnecessary expense, consider it an insurance investment that may save…Continue
Added by Lizzie Weakley on February 21, 2016 at 9:30am — No Comments
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…Continue
Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…Continue
Added by Chris Miller on February 5, 2016 at 4:58am — No Comments
Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…Continue
Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
When your teenager gets behind the wheel for the very first time, parents may feel like having a mini-heart attack. You aren't alone. Most worry about their teens in many different situations, not just behind the wheel, so this added risk can make you crazy. These new drivers aren't as experienced as adults, and may be more prone to take unnecessary risks as they learn. To help ensure your teen's safety, choosing the right first car will be important. Here are five of the best cars you could…Continue
Added by Brooke Chaplan on January 2, 2016 at 7:00am — No Comments
After years of driving an old clunker, many drivers are tempted to send their ride to the crusher. However, your vehicle has the potential to be a head-turning street machine. Here is how you can affordably turn your…Continue
Added by Lizzie Weakley on December 27, 2015 at 11:00am — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments
Audi Approved Plus Gurgaon's pre-owned cars are the real deal. They give no sign of ever being anything but brand new – this is a testament to Audi’s quality check processes.
Technology can do many things. The rise of the Internet was supposed to replace human beings from workplaces. Super computers were supposed to take over the world. Automated machines were supposed to do everything from taking down our lunch orders to sensing our need for better climate control. In…Continue
Added by Rahul Paul on December 17, 2015 at 3:29am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…Continue
Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments
In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric…Continue