Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'cars' (397)

Tremendous Supporters!

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we…

Continue

Added by Black Book on September 30, 2014 at 10:35am — No Comments

IN ONLINE CAR MATCHMAKING, MEN ARE MORE EXPRESSIVE THAN WOMEN

In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.



The nationwide online marketplace helps match people wanting out of their car lease with others around…

Continue

Added by John Sternal on September 30, 2014 at 10:30am — No Comments

BLACK BOOK LENDER SOLUTIONS EXPANDS ROSTER OF LOAN ORIGINATION SYSTEM PROVIDERS

Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).



This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…

Continue

Added by John Sternal on September 30, 2014 at 6:34am — No Comments

Should You Go For The Used Or New Honda Cars? How to Make the Right Choice

In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.

Trusted…

Continue

Added by Agnes Marylinn on September 29, 2014 at 11:38pm — No Comments

PRICES ON DOMESTIC AUTO LEASES DISCOUNTED MOST IN SEPTEMBER ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to…

Continue

Added by John Sternal on September 24, 2014 at 1:49pm — No Comments

Varying Movement As The Leaves Are Ready To Fall

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the…

Continue

Added by Black Book on September 22, 2014 at 8:24am — No Comments

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 …

Continue

Added by Anne Fleming on September 17, 2014 at 9:30am — 2 Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

Continue

Added by John Sternal on September 16, 2014 at 6:57am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…

Continue

Added by Brian Cox on September 16, 2014 at 5:00am — No Comments

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a…

Continue

Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments

Challenge Completed, Market Continues Moving

Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.

 

The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…

Continue

Added by Black Book on September 15, 2014 at 8:26am — No Comments

Which Vehicle Achieves Equity Position The Fastest?

24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?



Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently…

Continue

Added by Black Book on September 15, 2014 at 6:17am — No Comments

Time For National Pre-Leased Program?

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

  • The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
  • Industry insiders say…
Continue

Added by John Sternal on September 9, 2014 at 9:10am — No Comments

Cars And Trucks Adjust At Similar Levels

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased…

Continue

Added by Black Book on September 8, 2014 at 8:00am — No Comments

USED VEHICLE PRICING STRENGTH REVERSES COURSE IN AUGUST LED BY TRUCKS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



The lower…

Continue

Added by Black Book on September 8, 2014 at 6:39am — No Comments

Empowering Women at Your Store: What's in it For You

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.

It may be no surprise that car buying is an emotional…

Continue

Added by Anne Fleming on September 3, 2014 at 9:23am — No Comments

In Leasing, U.S. Car Dealers Should Follow Canada's Lead

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:

  • Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)
  • Leasing transfers…
Continue

Added by John Sternal on September 3, 2014 at 8:06am — No Comments

Don’t Get Blacked Out In Your Own Market

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months…

Continue

Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments

Summer Ends, Continuing Trends

Hello and welcome to this week’s edition of Beggs on the Used Car Market with data and insights from Ricky Beggs and Black Book. By the time you are watching or reading this used car market insight, whether you are a fan of college football or not, you either attended a game or at least watched some on TV. This great passage of fall has finally arrived. Hopefully you were satisfied with the…

Continue

Added by Black Book on September 2, 2014 at 6:00am — No Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…

Continue

Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service