Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'cars' (337)

GM RECALLS HAVE LITTLE EFFECT ON PEER-TO-PEER VEHICLE TRANSACTIONS

Swapalease.com, the nation’s largest car lease marketplace, released its latest report on vehicle incentives from May, and one particular area stood out: Despite all the attention on recalls, few GM brands are currently listed with a cash incentive.

Cash incentives are a normal practice in the world of automotive sales, but what makes this report different is that the Swapalease.com marketplace involves person-to-person transactions. According to incentives data from May listings,…

Continue

Added by John Sternal on June 10, 2014 at 6:01am — No Comments

Quality Products Drive Used Car Pricing

Here is this week's Used Car Market Report with the latest data from Black Book. What a week it has been for the Editorial team at Black Book! From viewing auctions online and the editors actual attendance, we were hands on with at least twelve auctions, to go along with the sixty-three physical auctions the Black Book survey personnel attended and reported the actual market activity from.Throw in the numerous electronic data feeds and we have a great feel for the market activity.

We…

Continue

Added by John Sternal on June 9, 2014 at 8:30am — No Comments

Used Car Depreciation in May Shows Early Signs of Summer Slowdown

According to Black Book® data, the average price of a used vehicle for model years 2008-2012 overall dipped slightly during May, the beginning of a summer season that typically sees higher depreciation compared with spring levels. Average segment prices saw -0.4% depreciation in May compared with the previous month (+0.9% in April). Domestic cars changed -0.5%; import cars changed -0.9%; domestic trucks gained +0.5%; and import trucks changed -0.4%. Average pre-recession depreciation is…

Continue

Added by John Sternal on June 5, 2014 at 9:10am — No Comments

Best Graduation Gift: Getting Rid of A Car

Help grads get rid of their car.



According to the National Retail Federation, Americans are on track to spend over $4.7 billion in cash, gift cards, clothing and electronics for graduates this year. They're also facing a still-tough job market. Today’s crop of new B.A.s are staring at roughly 8.5 percent unemployment and 16.8 percent underemployment, according to the…

Continue

Added by John Sternal on June 4, 2014 at 11:59am — No Comments

Full-Size Pickups Prosper, Full-Size SUVs Most Consistent

Here is this week's Used Car Market Report with the latest data from Black Book. Last week was a semi-short week as we all had the chance to remember and honor those who have served in the military. No matter where a holiday falls there is some effect on the rhythm of the auctions and buying and selling needs of the wholesale markets.

Overall the changes to the values were more stable with no extremes in the level of change. Even though there were comments within the Black Book survey…

Continue

Added by John Sternal on June 2, 2014 at 11:57am — No Comments

Women's Reviews - Accelerating Sales at Your Dealership

Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.

As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…

Continue

Added by Anne Fleming on May 28, 2014 at 9:29am — 1 Comment

Consumers Breaking Car Lease Contracts Hits Near-Record Pace

Swapalease.com, the nation’s largest car lease marketplace, says its customers continue to escape their car leases at a near-record pace. According to data from April listings, car lease drivers in April planned to escape their lease contracts 15.3 months into their lease, slightly off the record pace set back in January of 13.9 months.



Based on lease contracts with an average term of 36 months, the current pace of exit continues to expedite in pace. Prior to 2014, the average…

Continue

Added by John Sternal on May 22, 2014 at 8:18am — 1 Comment

Invitation Only - RSVP IMMEDIATELY

What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.?  Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership?  And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods?  Now, imagine being able to do this 24/7 from anywhere in the world.

How does this…

Continue

Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments

TV Lease Deals Misleading Consumers

The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking here.



Millions of cars…

Continue

Added by John Sternal on May 20, 2014 at 10:36am — No Comments

Most reliable car brands

There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000…

Continue

Added by Anne Fleming on May 19, 2014 at 5:16pm — No Comments

Seasonal Patterns On Car Prices Settle In

Here is this week's Used Car Market Report with the latest data from Black Book. It has been an extremely busy week for the Editors at Black Book attending physical auctions and watching other auctions online, while also analyzing thousands of records from remarketing data feeds from all across the country, We even had the opportunity to get hands on insight into a couple of significantly refreshed models that are soon to be hitting the new car market through the franchised dealers. Getting…

Continue

Added by John Sternal on May 19, 2014 at 8:06am — No Comments

Motorcycles Vs. Cars

It is amazing to see how things have completely changed in recent years, especially when it comes to what most people prefer between cars and motorcycles. Cars have been a favorite for many people over the years because they are neat and in most cases used as status symbol. The cost of fueling and maintaining a car has gone up in recent years and most people are now going for motor scooter, motorcycles and bicycles because they use less fuel or no fuel and are also easy to maintain. This…

Continue

Added by Kerry Blake on May 14, 2014 at 10:39pm — No Comments

Is Your Business a Dealership or a Destination?

Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers.

As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...

Wayne Gretzky, the hockey…

Continue

Added by Anne Fleming on May 14, 2014 at 4:00am — No Comments

Have your front-end profits reached “Terminal Velocity”?

 

Top performing dealers have discovered the secret sauce that maximizes profit and turn

By Keith Platt—Market Performance, Dealertrack Technologies

   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…

Continue

Added by Keith Platt on May 13, 2014 at 12:01pm — No Comments

Growth Potential For Auto Lenders?

Despite growing supply challenges, profitable portfolio growth opportunities remain for automotive lenders according to a new white paper from Black Book Lender Solutions. The new white paper: “Finding Portfolio Growth Amidst Changing Supply Levels” may be downloaded by clicking here.



Increasing supply has become more of…

Continue

Added by John Sternal on May 13, 2014 at 7:50am — No Comments

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…

Continue

Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

April Used Vehicle Prices Show Increases

According to Black Book data, the average price of a used vehicle for model years 2008-2012 overall increased in price during April, capping a strong spring selling season. Average segment prices saw +0.9% retention in value compared with the previous month (-0.3% depreciation in March). Domestic cars gained +2.7%; import cars gained +0.2%; domestic trucks gained +2.2%; and import trucks gained +0.5%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black…

Continue

Added by John Sternal on May 8, 2014 at 8:42am — No Comments

The Conundrum of Johnny Manziel and Tim Tebow

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

 

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

Continue

Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments

Car brokers and car dealers: How to tell the difference

Getting a car has become a normal part or phase of a person’s life, and everyone goes through the stage of wanting or needing their own car. A lot of people, however, can get taken aback by everything they have to go through just to get a car. The procedure can be messy, with all the visits to car dealers, and choosing and deciding, and paperwork. It can get even messier when a person gets intimidated and pushed into making a deal he doesn't really want to get into in the first place. Other…

Continue

Added by Kerry Blake on May 7, 2014 at 3:30am — No Comments

Spring Prices Finally Begin To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with the latest valuation data from Black Book. Now that we have reached the fifth month of the year, unless you are in Dutch John, Utah, or some other location of 8,000 feet of elevation or higher, we are probably through with the winter type weather, finally. We may also be past the peak of spring used car activity and…

Continue

Added by John Sternal on May 5, 2014 at 8:08am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service