Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…Continue
Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…Continue
Added by Chris Miller on March 18, 2016 at 4:55am — No Comments
When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let…Continue
Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
Performance cars focus increasingly on fuel economy, and smaller yet more powerful engines. If you care about the environment but are all about driving, then performance convertible cars are your best bet.
Luxury performance sports cars…Continue
Added by Rahul Paul on March 5, 2016 at 4:30am — No Comments
To qualify for the Institute for Highway Safety’s (HIS) Top Safety Pick category, a vehicle must receive good ratings in five of the organization’s crashworthiness assessments. This year, the top five safest family cars come from a variety of manufacturers. If you’re searching for a safe, smart choice for your family, check out these road-worthy ideas.
Added by Brooke Chaplan on March 1, 2016 at 11:00am — No Comments
Just following these 4 basic steps is the key to auction success.
1.) Find your ravenous market
2.) Get the studio humming
3.) O.V.E. everyday
4.) Prepare your auction "show"
The car auction lanes are filling up more each week. Now is the time as a wholesaler to have your selling line-up ready to put on a show at the sales.
Added by Barry Neuman on February 27, 2016 at 12:12pm — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments
'Number Nine' is a repeating lyric in Revolution 9, a "song" on the Beatle's 1968 White Album. It's a mind-numbing little loop, which reminds me of a numbing, repeating refrain we're being continually exposed to today.…Continue
Added by Jim Leman on February 23, 2016 at 12:49pm — No Comments
Just as you wouldn't buy a home with paying for a title search, you shouldn't buy a used car without obtaining a vehicle history report on it. Rather than view a vehicle history report as an unnecessary expense, consider it an insurance investment that may save…Continue
Added by Lizzie Weakley on February 21, 2016 at 9:30am — No Comments
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…Continue
Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…Continue
Added by Chris Miller on February 5, 2016 at 4:58am — No Comments
Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…Continue
Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
When your teenager gets behind the wheel for the very first time, parents may feel like having a mini-heart attack. You aren't alone. Most worry about their teens in many different situations, not just behind the wheel, so this added risk can make you crazy. These new drivers aren't as experienced as adults, and may be more prone to take unnecessary risks as they learn. To help ensure your teen's safety, choosing the right first car will be important. Here are five of the best cars you could…Continue
Added by Brooke Chaplan on January 2, 2016 at 7:00am — No Comments