Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…Continue
Added by Chris Miller on August 15, 2016 at 7:27am — No Comments
We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.
With the increased participation of dealers and reviewers alike, its paramount that we…Continue
Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments
Wheel’s Automotive Dealer Supplies Inc. announced today its revolutionary Flagmaster 360, a new display design that holds flags and banners open in all weather conditions. Wheel’s is North America’s most renowned experts in innovative marketing products for automotive retailers.
Flagmaster 360 rotates 360-degrees on square or round poles, without the need for shock cords. More…Continue
Added by Jim Leman on August 2, 2016 at 7:39am — No Comments
I am a reluctant mechanic at the best of times. I hate fiddling under the hood of my car and I am sometimes tempted to give it to the mechanic to top up my water and oil. I know, I know – fairly pathetic, right? But, I guess there are more of us than you think.
When it comes to headlights – I have no great desire to have any look or to go beyond the safety offered by my cheap little halogen filament bulb (mostly because the mechanic changes this when I put the car into…
Added by Fisk Automotive on July 17, 2016 at 4:30am — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…Continue
Added by Chris Miller on July 8, 2016 at 6:37am — No Comments
If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint.
Added by Lizzie Weakley on June 29, 2016 at 2:00pm — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
Used car dealers today have to be digitally charged in their marketing.
What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…Continue
Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments
Brand new cars have their own fascination for consumers but used cars make a lot of sense too. Mumbai is known as financial capital of the country but the road infrastructure need to be chosen. As a result, there are millions of people around who are keen on buying the old car in Mumbai.
Added by News Buzz on June 20, 2016 at 11:00am — No Comments
If you have children, it’s likely you have a lot of expenses and also spend the majority of your day running around town in your car. Striking a balance between a car that's affordable but also comfortable and roomy for your kids and their gear can be a challenge. These five family-friendly sedans…Continue
Added by Meghan Belnap on June 18, 2016 at 11:00am — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 11:01am — No Comments
Used car shopping can be very frustrating. It's difficult to know if a used car is reliable and worth the cost. A good used car can be a valuable investment and there are some ways to ensure that you get your money's worth when buying used. Some research before the purchase is…Continue
Added by Lizzie Weakley on June 7, 2016 at 11:00am — No Comments
Ask a hundred different people what the word "car" means to them, and you're bound to get more definitions than you can count on both hands. With the evolution of…Continue
Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.
Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments
Added by Jim Leman on May 18, 2016 at 11:51am — No Comments
No one likes standing outside for hours at a time during a heat wave, and neither does your car. If you live in a place where the sun never stops shining, you probably know from experience how dangerously hot cars can get. Avoid the pain of burning your hand from opening a door or putting on…Continue
Added by Meghan Belnap on May 9, 2016 at 1:30pm — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…Continue
Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments