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Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales…Continue
Added by Anne Fleming on July 23, 2014 at 11:00am — No Comments
Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.
Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…
Added by John Sternal on July 23, 2014 at 7:01am — No Comments
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…Continue
Added by Black Book on July 21, 2014 at 1:00pm — No Comments
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle…Continue
Added by Black Book on July 17, 2014 at 12:00pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…Continue
Added by John Sternal on July 9, 2014 at 2:05pm — No Comments
Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.
After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.
1. Mercedez-Benz -…Continue
Added by Anne Fleming on July 9, 2014 at 7:30am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 overall saw larger depreciation in June compared with the previous two months, signaling typical summertime patterns. Average segment prices saw -1.0% depreciation in June compared with May levels of -0.4%. Domestic cars changed -2.0%; import cars changed -1.4%; domestic trucks changed -0.5%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2%…Continue
Added by Black Book on July 8, 2014 at 7:20am — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with insights and analysis of the used car market from Ricky Beggs and Black Book. It was an abbreviated week of wholesale activity. The car segments came in at -$45 which is right around the change levels of the previous nine weeks. The lone segment that caught my attention was the Entry level Cars at -$37 or -.52%. The previous week this…Continue
Added by Black Book on July 7, 2014 at 8:52am — No Comments
The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:
"Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota…Continue
Added by John Sternal on July 1, 2014 at 10:12am — No Comments
Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected by record…Continue
Added by Black Book on June 30, 2014 at 9:05am — No Comments
Added by Misti Miller on June 30, 2014 at 5:17am — No Comments
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.
Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April…Continue
Added by John Sternal on June 25, 2014 at 6:16am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market. I’m Ricky Beggs, Editorial Director at Black Book. There have been so many events happening within the auto industry this past week that have a direct influence on the used car market. A few weeks ago a tremendous group of storms consisting of tornados and tremendously large hail passed right by the Denver airport. Fortunately the track of the…Continue
Added by Black Book on June 23, 2014 at 12:09pm — No Comments
Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).
But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are…
The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry. The limitations that this industry had set for women , is slowing going away with a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…Continue
Added by Dani Lunsford on June 18, 2014 at 6:57am — No Comments
Comments made such as ”dealers starting an adjustment” and “dealers being selective” along with “buyers being cautious” coming in with the Black Book survey personnel reports caught our attention and led to anticipation as to what the actual adjustments would be after a week of market analysis.
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with…Continue
Added by Black Book on June 16, 2014 at 8:42am — No Comments
The Manager says, "Do you have any sales experience?" The kid says "Yeah. I was a vacuum salesman back in North Dakota." Well, the boss was unsure, but he liked the kid and figured he'd give him a shot, so he gave him the job. "You start tomorrow. I'll…Continue
Added by Manny Luna on June 16, 2014 at 3:30am — No Comments
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.
What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.
Female customers are the fastest growing…Continue
Added by Anne Fleming on June 11, 2014 at 6:30am — No Comments