Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
When your teenager gets behind the wheel for the very first time, parents may feel like having a mini-heart attack. You aren't alone. Most worry about their teens in many different situations, not just behind the wheel, so this added risk can make you crazy. These new drivers aren't as experienced as adults, and may be more prone to take unnecessary risks as they learn. To help ensure your teen's safety, choosing the right first car will be important. Here are five of the best cars you could…Continue
Added by Brooke Chaplan on January 2, 2016 at 7:00am — No Comments
After years of driving an old clunker, many drivers are tempted to send their ride to the crusher. However, your vehicle has the potential to be a head-turning street machine. Here is how you can affordably turn your…Continue
Added by Lizzie Weakley on December 27, 2015 at 11:00am — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments
Audi Approved Plus Gurgaon's pre-owned cars are the real deal. They give no sign of ever being anything but brand new – this is a testament to Audi’s quality check processes.
Technology can do many things. The rise of the Internet was supposed to replace human beings from workplaces. Super computers were supposed to take over the world. Automated machines were supposed to do everything from taking down our lunch orders to sensing our need for better climate control. In…Continue
Added by Rahul Paul on December 17, 2015 at 3:29am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…Continue
Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments
In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric…Continue
In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact on both dealers and…Continue
Added by Chris Miller on December 4, 2015 at 5:06am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…Continue
Added by Paul Moran on November 13, 2015 at 4:58am — No Comments
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments
You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
Added by Larisa Bedgood on September 17, 2015 at 10:37am — No Comments
Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments
The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…Continue
Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
The average used car sold in the U.S. is getting younger and pricier, according to the latest Used Vehicle Market Report from car shopping destination Edmunds.com.
According to the report, the trends suggest a shifting tide in used car inventories, which are skewing more toward newer off-lease vehicles and certified pre-owned (CPO) programs.
Edmunds' analysis found that average used car prices hit a record high of $18,800 in the second quarter, up 7.6 percent — or $1,300 per…Continue
Added by Jeannine Fallon on August 24, 2015 at 1:22pm — No Comments