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All ADM Blog Posts Tagged 'cars' (358)

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…

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Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.



An online survey was presented to more than 1,000 drivers…

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Added by John Sternal on August 27, 2014 at 12:47pm — No Comments

BUICK & TOYOTA HIGHLIGHT BEST LABOR DAY LEASE DEALS ON WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…

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Added by John Sternal on August 27, 2014 at 11:15am — No Comments

An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …

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Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments

Developers of the Industry’s First Data Driven Marketing Engine Receives Multi Dealer Satisfaction

Tampa, Fl.

LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…

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Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments

Major New Model Change Brings Strength To Old Style

Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding…

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Added by Black Book on August 25, 2014 at 8:19am — No Comments

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal…

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Added by Anne Fleming on August 21, 2014 at 1:30pm — 6 Comments

Your Reputation: Are You Leaving $6M on the Table?

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…

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Added by Anne Fleming on August 20, 2014 at 9:15pm — No Comments

Total Recall: Is There Additional Risk From Recalled Vehicles in Your Portfolio?

 More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.

While safety has understandably been the main concern with these and most…

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Added by Black Book on August 20, 2014 at 6:00am — No Comments

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

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Added by John Sternal on August 19, 2014 at 8:22am — No Comments

Fewer Adjustments, Smaller Declines In Values

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

 

By the end of the week the summaries of data showed us a…

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Added by Black Book on August 19, 2014 at 6:01am — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Gas Price Point To Move The Market?

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.

 

During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major…

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Added by Black Book on August 11, 2014 at 1:13pm — No Comments

SMALLER & MIDSIZE CARS LEAD JULY USED VEHICLE DEPRECIATION

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 continued a pattern of accelerating depreciation, with -1.5% overall value change in July compared with June activity of -1.0%. Domestic cars changed -2.5%; import cars changed -1.6%; domestic trucks changed -1.5%; and import trucks changed -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.…



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Added by Black Book on August 7, 2014 at 5:53am — No Comments

Small Website Changes Increase Access + Interest of Women

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…

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Added by Anne Fleming on August 6, 2014 at 10:00am — No Comments

WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.



The three different scenarios included financing…

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Added by John Sternal on August 5, 2014 at 8:26am — 1 Comment

That Fifth Week Of The Month Market

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and analysis from Ricky Beggs of Black Book. 

 

Another month has passed and the overall movement this past week took pretty much the same direction as the previous four weeks. About the only difference is the level of declining amount continues to get larger week over week.

 

Looking at…

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Added by Black Book on August 4, 2014 at 8:13am — No Comments

University VW Mazda in Albuquerque, NM strives to make car buying fun!

Randy Price owner of University Volkswagen Mazda strives to make car buying fun!





For some time, Randy Price was reluctant to follow in his father’s…

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Added by Manny Luna on August 1, 2014 at 12:00am — No Comments

Driverless Cars are the Future?



Google and a number of other leading automotive manufacturers are working on the concept of driverless cars, a technology that can transform livelihoods by leaps and bounds. A major reason that fuels this concept is the increasing number of accidents that occur across the world. Using driverless can help reduce or even eliminate the incidences of accidents. Sounds perfect, doesn’t it? Here’s a look at how…

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Added by Bunny Punia on July 30, 2014 at 3:30am — No Comments

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…

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Added by Black Book on July 28, 2014 at 8:16am — No Comments

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