Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.
Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments
Deciding what car to buy is often tough. Many vehicles are expensive, and they do not give a lot for the money. Some vehicles are really fast. Some are really efficient. This article discusses some of the cars that savvy buyers should be looking for during the 2017…Continue
Added by Anica Oaks on May 4, 2017 at 10:07am — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments
At Eagle rent a car in Cairo, not only does one get an excellent deal-you get a good vehicle too. Thrifty offers an oversized choice of high-quality vehicles at nice rates, from sports cars to SUVs, sedans to minivans.Continue
Added by Kathy Wheat on April 25, 2017 at 11:30am — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.
Improve resale value
A pristine interior can help a used vehicle leap…Continue
Added by Lizzie Weakley on April 17, 2017 at 4:44pm — No Comments
Drive by your local dealership, and you'll realize that there is a huge surge in family cars that place a large focus on safety and efficiency. When it comes time to get the next family vehicle, you have plenty of exciting options. Large families had to endure tortuous trips in a mini-van in the past, but it's now the family sedan that reigns supreme. With…Continue
Added by Anica Oaks on April 17, 2017 at 3:00pm — No Comments
With the impact of Utah’s standard 70mph speed limit and marijuana legalization on Colorado auto accidents, many families want to know what they can do to better protect themselves on the roads. You start to consider car safety when you start a family or send your children to college. You want your loved ones to be safe, even in the unfortunate event of an auto accident. These five cars are the safest for…Continue
Added by Rachael Murphey on April 13, 2017 at 10:44am — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Do you feel the need for speed? If so, there are five fast-driving rides for 2017 that you should check out. These five cars are the most high-tech speed demons on four wheels that are guaranteed to get your adrenaline pumping.
Added by Dixie Somers on March 22, 2017 at 10:57am — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Most drivers do not know about the dozens of different tire types available to them. Car part manufacturers have created every type of tire for every season and condition on the road. Consult from the list below and decide which tire from a business like…Continue
Added by Dixie Somers on March 14, 2017 at 7:30am — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments