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All ADM Blog Posts Tagged 'cars' (472)

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…


Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…


Added by Paul Moran on November 13, 2015 at 4:58am — No Comments

Rapid Recon CEO McGinn Shares 5 Tips for Reducing Used Car Time-to-Market

The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…


Added by Jim Leman on November 10, 2015 at 6:00am — No Comments

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…


Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…

Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…


Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments

Three Ways Connected Cars Will Impact the Automotive Industry

connected cars

Despite some recent negative press about security concerns, it’s safe to say that…


Added by Larisa Bedgood on September 17, 2015 at 10:37am — No Comments

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…


Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…


Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments

We All May Not Be Getting Any Younger, But the Used Car Fleet Is

The average used car sold in the U.S. is getting younger and pricier, according to the latest Used Vehicle Market Report from car shopping destination

According to the report, the trends suggest a shifting tide in used car inventories, which are skewing more toward newer off-lease vehicles and certified pre-owned (CPO) programs.

Edmunds' analysis found that average used car prices hit a record high of $18,800 in the second quarter, up 7.6 percent — or $1,300 per…


Added by Jeannine Fallon on August 24, 2015 at 1:22pm — No Comments

Car Buying: Why Total Cost of Ownership Matters

So, you are considering purchasing a new car to replace that old hatchback that has given you so many years of valuable service. But what are your criteria for buying? We assume you have a budget in mind, one that takes into account purchase price and the cost of your first registration and insurance. However, would you be surprised to know there is more to it than that? It's found in something known as a 'total cost…


Added by Derek Crowden on August 23, 2015 at 11:00am — No Comments

Self-Driving Cars, Wave of the Future?


          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…


Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…


Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…


Added by Chris Miller on August 7, 2015 at 6:00am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…


Added by Anne Fleming on August 5, 2015 at 3:17pm — 1 Comment

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
  2. You have a chance to…

Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments

North Texas Volkswagen dealer extends services to residents in Clovis, Lubbock and beyond

Residents in Clovis, N.M. and Lubbock, Texas who are looking for a Volkswagen dealer are sure to find that Street Volkswagen of Amarillo is one of the top options. As there are not many Volkswagen dealerships in the North Texas area,Street…


Added by Bradley Paschal on June 30, 2015 at 2:07pm — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…


Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…


Added by Anne Fleming on June 24, 2015 at 11:18am — 1 Comment

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