Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'cars' (369)

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which…

Continue

Added by Richard Holland on October 23, 2014 at 5:30am — No Comments

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also…

Continue

Added by Black Book on October 21, 2014 at 10:48am — No Comments

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…

Continue

Added by John Sternal on October 20, 2014 at 2:34pm — No Comments

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

Continue

Added by John Sternal on October 17, 2014 at 9:49am — 1 Comment

(Don’t Say) “We Treat Everyone the Same”

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…

Continue

Added by Anne Fleming on October 15, 2014 at 10:22am — No Comments

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

Continue

Added by John Sternal on October 14, 2014 at 7:18am — No Comments

Level of Change Reverses Position

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book. From all of the reports and seeing the action first hand we know how active most dealers and remarketers have been this past week. The comments within the Black Book survey personnel summary reports this past week as compared to the prior week took on a…

Continue

Added by Black Book on October 13, 2014 at 8:44am — No Comments

CAR LEASE CREDIT APPROVALS HIT MORE SUBPRIME TURBULENCE IN SEPTEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.



The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…

Continue

Added by John Sternal on October 9, 2014 at 9:35am — No Comments

Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease

The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…

Continue

Added by John Sternal on October 7, 2014 at 9:30am — 2 Comments

Equifax Automotive Lender Customers Gain Access To Black Book Vehicle Value Data

Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data.

 

By incorporating Black Book data with differentiated Equifax data, lenders can better evaluate LTVs at origination, migration of LTVs, collateral risk and layered risk.



Additionally, using Equifax and Black Book data gives lenders additional tools…

Continue

Added by Black Book on October 7, 2014 at 7:06am — No Comments

Industry insight: Where’s The Consistency?

Hello and welcome to this week’s edition of Beggs on the Used Car Market. In last week’s video market blog in addition to some market movement insight, we included a short interview with Paul Seger, Vice President, Asset Remarketing with GE Fleet Services. We have two more of the key industry remarketing personnel interviews from the recent NAAA convention to share with you today. We will…

Continue

Added by Black Book on October 6, 2014 at 9:53am — No Comments

The Good + Bad News about Your Service Drive: What Women Want

Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…

Continue

Added by Anne Fleming on October 1, 2014 at 8:27am — No Comments

Tremendous Supporters!

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we…

Continue

Added by Black Book on September 30, 2014 at 10:35am — No Comments

IN ONLINE CAR MATCHMAKING, MEN ARE MORE EXPRESSIVE THAN WOMEN

In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.



The nationwide online marketplace helps match people wanting out of their car lease with others around…

Continue

Added by John Sternal on September 30, 2014 at 10:30am — No Comments

BLACK BOOK LENDER SOLUTIONS EXPANDS ROSTER OF LOAN ORIGINATION SYSTEM PROVIDERS

Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).



This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…

Continue

Added by John Sternal on September 30, 2014 at 6:34am — No Comments

Should You Go For The Used Or New Honda Cars? How to Make the Right Choice

In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.

Trusted…

Continue

Added by Agnes Marylinn on September 29, 2014 at 11:38pm — No Comments

PRICES ON DOMESTIC AUTO LEASES DISCOUNTED MOST IN SEPTEMBER ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to…

Continue

Added by John Sternal on September 24, 2014 at 1:49pm — No Comments

Varying Movement As The Leaves Are Ready To Fall

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the…

Continue

Added by Black Book on September 22, 2014 at 8:24am — No Comments

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 …

Continue

Added by Anne Fleming on September 17, 2014 at 9:30am — 2 Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

Continue

Added by John Sternal on September 16, 2014 at 6:57am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service