Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
Used car dealers today have to be digitally charged in their marketing. What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers are looking for information that replaces multiple showroom visits.…Continue
Added by Rahul Paul on June 24, 2016 at 12:29am — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 11:01am — No Comments
Ask a hundred different people what the word "car" means to them, and you're bound to get more definitions than you can count on both hands. With the evolution of…Continue
Added by Lizzie Weakley on June 6, 2016 at 1:14pm — No Comments
Safety often gets left behind when we think about luxury vehicles, taking a back seat to more glamorous features such as the powerful engine or heated leather seats. Luxury brands don't forget about safety features, however and usually have some of the most advanced systems. These six luxury vehicles exhibit the same thoughtful engineering in their safety systems as in any other part of the car.
Added by Brooke Chaplan on May 22, 2016 at 2:30pm — No Comments
Added by Jim Leman on May 18, 2016 at 11:51am — No Comments
No one likes standing outside for hours at a time during a heat wave, and neither does your car. If you live in a place where the sun never stops shining, you probably know from experience how dangerously hot cars can get. Avoid the pain of burning your hand from opening a door or putting on…Continue
Added by Meghan Belnap on May 9, 2016 at 1:30pm — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…Continue
Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…Continue
Added by Chris Miller on March 18, 2016 at 4:55am — No Comments
When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let…Continue
Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
Performance cars focus increasingly on fuel economy, and smaller yet more powerful engines. If you care about the environment but are all about driving, then performance convertible cars are your best bet.
Luxury performance sports cars…Continue
Added by Rahul Paul on March 5, 2016 at 4:30am — No Comments
To qualify for the Institute for Highway Safety’s (HIS) Top Safety Pick category, a vehicle must receive good ratings in five of the organization’s crashworthiness assessments. This year, the top five safest family cars come from a variety of manufacturers. If you’re searching for a safe, smart choice for your family, check out these road-worthy ideas.
Added by Brooke Chaplan on March 1, 2016 at 11:00am — No Comments
Just following these 4 basic steps is the key to auction success.
1.) Find your ravenous market
2.) Get the studio humming
3.) O.V.E. everyday
4.) Prepare your auction "show"
The car auction lanes are filling up more each week. Now is the time as a wholesaler to have your selling line-up ready to put on a show at the sales.
Added by Barry Neuman on February 27, 2016 at 12:12pm — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments