Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments
Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.
If you have been selling cars online for a while, you’ll have observed that…Continue
Added by Tony Chips on January 12, 2017 at 3:44am — No Comments
Buying your first car is an exciting time. Owning a car means truly having freedom to travel. You can go where you want when you want to. However, owning a car is also a significant responsibility. It’s a big investment. You don’t want to make any serious mistakes. With that in mind, here are a few things…Continue
Added by Lizzie Weakley on January 9, 2017 at 4:00pm — No Comments
Buying a used car is a great way to save money. Furthermore, a low-mileage model can be just as rewarding as a brand-new vehicle. Here are the key differences between dealerships and private sellers.
Typically, private sellers are unable to offer warranty coverage. As soon as the new…Continue
Added by Brooke Chaplan on January 7, 2017 at 11:30am — No Comments
Black ice, slush, and icy roads are terms that people who live in snowy areas are familiar with. Driving in these conditions can be nerve-racking and dangerous. There are a few things you should keep in mind before driving in the snow.
There are some obvious issues that you have to deal with when it is snowy…Continue
Added by Hannah Whittenly on December 17, 2016 at 3:00pm — No Comments
In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News,…Continue
Added by Chris Miller on December 16, 2016 at 5:09am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.
However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…
Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for…Continue
Added by Lizzie Weakley on December 8, 2016 at 9:57am — No Comments
The central component of the cooling system on your car is the radiator.
The radiator is responsible for lowering the temperature of the coolant in the engine. The radiator protects your engine from overheating by working with a combination of air, hoses, and fins to take the hot coolant and lower its temperature before it goes back…
Added by Lizzie Weakley on December 6, 2016 at 11:30am — No Comments
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving…Continue
Added by Lizzie Weakley on December 5, 2016 at 4:12pm — No Comments
The truth is, the more connected and complicated a car is the more vulnerable it becomes to hacker attacks. Cars are part of the IoT paradigm. When home thermostats are under attack, car dealers, owners and…Continue
Added by Yan Roberts on November 18, 2016 at 10:42am — No Comments
One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with…Continue
Added by Chris Miller on November 9, 2016 at 8:02am — No Comments
Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!
Women & Reviews: A Closer Look…
Added by Anne Fleming on November 9, 2016 at 7:42am — No Comments
Many customers choose to buy a used car over a new one from a franchised dealer rather than a private dealer or broker. The major reason behind this mentality is that most of the used vehicles are inspected and reconditioned. Moreover, the reputed dealers offer additional warranties which gives the customer peace of mind. Honda of Burleson is one such place where you can find the…Continue
Added by hondaofburleson on November 9, 2016 at 1:32am — No Comments
Added by hondaofburleson on November 5, 2016 at 2:00am — No Comments
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments
When shopping for a car, the reliability of the vehicle is likely at the top of your list whether you need an large SUV or a small compact. Here are four cars to consider, based on their overall cost to own, how well they hold value over time, and how likely they are to require expensive…Continue
Added by Dixie Somers on November 1, 2016 at 12:00pm — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can…Continue
Added by Lizzie Weakley on October 21, 2016 at 2:30pm — No Comments