Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Do you feel the need for speed? If so, there are five fast-driving rides for 2017 that you should check out. These five cars are the most high-tech speed demons on four wheels that are guaranteed to get your adrenaline pumping.
Added by Dixie Somers on March 22, 2017 at 10:57am — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Most drivers do not know about the dozens of different tire types available to them. Car part manufacturers have created every type of tire for every season and condition on the road. Consult from the list below and decide which tire from a business like…Continue
Added by Dixie Somers on March 14, 2017 at 7:30am — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
The influence of Social Media on the purchasing intent of a product is increasing each day. According to a recent study conducted by the SUMO Heavy Industry, 42% of adults buy something after seeing it online. For car shoppers, the Social Media presence of the dealer is more important than the website of the…Continue
Added by Kent Charlie on February 23, 2017 at 9:49pm — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…Continue
Added by Anne Fleming on February 22, 2017 at 10:00am — No Comments
One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…Continue
Added by Lizzie Weakley on February 15, 2017 at 12:00pm — No Comments
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.
More than 50 nations in the world produced…
Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments
Honda Cars India Limited is one of the most prominent automobile companies of India. Its core developed component was established in the year 1997 and the organization has spread its wings all across the world. Today it has wide spectrum of diverse cars across all categories for Indian highways and its catalogue has cars like City, Mobilio, CRV, Brio, Jazz, i10, i20 etc. As far as used cars segments are concerned it has its existence there as well.
Used Honda Brio…Continue
Added by News Buzz on January 19, 2017 at 8:30am — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments