Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Texting Strategy for Women BuyersContinue
Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments
Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.
Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…
Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments
Restoring an old car is a labor of love. This isn’t a project that you should embark on if you just want to make a quick buck. You’ll likely put more money and time into it than you’ll ever get out. Here are some of the best ways to restore your old classic…Continue
Added by Lizzie Weakley on May 1, 2018 at 2:01pm — No Comments
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…Continue
Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments
Cars are getting safer. Soon, riding in a car will be just as safe as riding in a plane. Modern technology makes things easier for people who are driving and people who regularly ride in these cars. Your next ride should have these modern features to make it…Continue
Added by Lizzie Weakley on April 8, 2018 at 2:00pm — No Comments
When it comes to major players in the automotive industry, Honda and Audi go head-to-head. Talking about two of their best sedans, Honda Accord and Audi A4 top the list. Though, the Accord is considered more of a family sedan, the A4 generally falls in the sports sedan category. If you are down to both of these cars in your list of choices, let me tell you- both the cars come with their own sets of pros and cons. If only the price is a concern, you can find both the models at…Continue
Added by SalvageBid, LLC. on April 4, 2018 at 10:30pm — No Comments
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…Continue
Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments
Restoring a classic car is a fun project for anyone who enjoys automotive work. Not only does it give you the chance to bring a great car back to life, but it also affords you an opportunity to make that car better than it ever was before by making improvements…Continue
Added by Lizzie Weakley on March 27, 2018 at 3:26pm — No Comments
In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…Continue
Added by Anne Fleming on March 21, 2018 at 5:00am — No Comments
Scrapping an old car is a very good way to make some money off of a vehicle that you may not ever plan on using. Scrap yards purchase cars from people with the intention of scrapping the car for its metal; the metal has value to them. There are many ways that you can…Continue
Added by Lizzie Weakley on March 20, 2018 at 2:35pm — No Comments
If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem…Continue
Added by Lizzie Weakley on March 18, 2018 at 8:30am — No Comments
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments
While buying insurance, you must keep it in mind that it is not a regular grocery that you simply reach out the supplier and buy one. It is a kind of promise that the service provider makes to his client that he’ll be getting the financial support and assistance in return of a certain…Continue
Added by Iris Sandoval on March 5, 2018 at 9:30pm — No Comments
It is legal to sell flood damaged vehicles at salvage title cars for sale provided the seller gives you this information before you buy. Jack Gill, author of “The Car Book”, says, “With adequate touch-ups, these water-infected vehicles can look pretty good - which means identifying a flooded vehicle is vital.” If you are looking to purchase salvage vehicles for sale,…Continue
Added by SalvageBid, LLC. on March 4, 2018 at 9:00pm — No Comments
She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing…Continue
Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments
Car insurance can get fairly expensive, regardless of where you live. You can easily find yourself paying too much and if you’re a fairly safe driver, you have every reason to be concerned. While it is possible to get a better deal, you might need some advice on how to go…Continue
Added by Lizzie Weakley on February 20, 2018 at 4:41pm — No Comments
If you have even a single classic car, you are likely aware that classics do not stay classics without maintenance. Additionally, classic cars tend to involve a greater degree of maintenance and care than is common for contemporary vehicles. This article aims to highlight three major approaches to preserving the quality of everything from the Model T to the ‘57 Chevy or…Continue
Added by Brooke Chaplan on February 15, 2018 at 5:18pm — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.
Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments
Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by…Continue
Added by Kent Charlie on January 16, 2018 at 9:30pm — No Comments
When buying a used car, it is always in the consumers best interest to assess the different benefits that come with buying a pre-owned vehicle! For instance, buying a used vehicle saves the new owner from taking the biggest hit on that vehicle's depreciation. In other words, if or when the new owner of…Continue
Added by Reagor Dykes on January 6, 2018 at 11:30am — No Comments