Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
Added by Michael Meyers on September 17, 2015 at 10:37am — No Comments
Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments
The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…Continue
Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
The average used car sold in the U.S. is getting younger and pricier, according to the latest Used Vehicle Market Report from car shopping destination Edmunds.com.
According to the report, the trends suggest a shifting tide in used car inventories, which are skewing more toward newer off-lease vehicles and certified pre-owned (CPO) programs.
Edmunds' analysis found that average used car prices hit a record high of $18,800 in the second quarter, up 7.6 percent — or $1,300 per…Continue
Added by Jeannine Fallon on August 24, 2015 at 1:22pm — No Comments
So, you are considering purchasing a new car to replace that old hatchback that has given you so many years of valuable service. But what are your criteria for buying? We assume you have a budget in mind, one that takes into account purchase price and the cost of your first registration and insurance. However, would you be surprised to know there is more to it than that? It's found in something known as a 'total cost of ownership'.
Also known as the 'total cost of motoring', total…Continue
Added by Derek Crowden on August 23, 2015 at 11:00am — No Comments
Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…Continue
Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…Continue
Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments
In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…Continue
Added by Chris Miller on August 7, 2015 at 6:00am — No Comments
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…Continue
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments
Residents in Clovis, N.M. and Lubbock, Texas who are looking for a Volkswagen dealer are sure to find that Street Volkswagen of Amarillo is one of the top options. As there are not many Volkswagen dealerships in the North Texas area,Street…Continue
Added by Bradley Paschal on June 30, 2015 at 2:07pm — No Comments
Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…Continue
Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments
Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.
Did You Know?…
In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…Continue
Added by Brian Cox on June 16, 2015 at 4:00am — No Comments
Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen. However, one surprising argument posted in…Continue
Have you ever heard of "range anxiety"? It's a mental state electric car drivers get into when worrying about being stranded on the road with no accessible charging stations at hand. Range anxiety was the phenomenon to be blamed for the low penetration of electric vehicles on the market. No wonder - the range of most such cars that are affordable for the general public is far below their expectations. 200 miles is considered the minimum range an electric vehicle must have to be of interest…Continue
Added by Jessie Carolyn on June 9, 2015 at 10:56am — No Comments
A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their…Continue
Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…Continue
Added by Anne Fleming on June 3, 2015 at 10:24am — No Comments