Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Decrease the Gender Gap and Increase Revenue
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
Your vintage car is likely worth a lot of money, but it’s priceless to you. Don’t let a big crack in the windshield lower both your value and the actual value of the car.
The chances are, you’ll have to have your…Continue
Added by Lizzie Weakley on September 13, 2018 at 11:44am — No Comments
Top Reasons Why You Should Always Choose Toyota Cars
Whether you are thinking to buy a used car or a new one, always choose a reliable brand. The performance of the vehicle largely depends on the brand name and the design. Among all the car manufacturers, Toyota has made its name in the market for years for providing reliable and high-performance vehicles for the car lovers. Millions of people around the world do prefer buying the car from Toyota.
Added by Rahul Paul on September 13, 2018 at 12:31am — No Comments
Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments
After buying your vehicle from online auto auctions, the next step involves getting it shipped to your doorstep or mechanic. That is because it is illegal to drive a used or salvage car before getting it registered. It also makes perfect sense to get purchase from USA City auto auctions inspected by a mechanic to make sure that it is safe to drive. To help, here are…Continue
Added by Denis Lilleus on September 12, 2018 at 6:11am — No Comments
Defining Customer Experience for Long-Term Retention
When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…Continue
Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments
When your teenagers are ready for their first vehicle, you probably feel a mix of both excitement and trepidation.
While you’re probably happy to no longer have to drive them everywhere, you are also worried about the safety of their cars. Taking some time to…
Added by Lizzie Weakley on August 18, 2018 at 4:30pm — No Comments
Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments
On the service side, you probably know how many ROs were closed last month and how much revenue…Continue
Added by Scot Eisenfelder on August 3, 2018 at 7:00am — No Comments
And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…Continue
Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments
Driving a vintage car is a great way to get people to look at your ride while you are driving down the street. It is also great fun to participate in car shows and other vintage car events. Here are some ways that you can update and restore a vintage…Continue
Added by Lizzie Weakley on July 6, 2018 at 2:00pm — No Comments
Cars are necessities for many people nowadays. People rely on them to get to work, to handle errands and to manage their busy social lives. If you’re searching for affordable transportation, a used car may be precisely the thing you need in your life. Finding an economical preowned vehicle…Continue
Added by Rachelle Wilber on July 3, 2018 at 7:30am — No Comments
Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?
Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…Continue
Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments
Added by Anne Fleming on June 6, 2018 at 9:37am — No Comments
There are a lot of amazing deals on salvage cars waiting for you when you participate in online auto auctions. With the huge variety of vehicles offered at car auctions, it is crucial that you cover all your bases to land a great and affordable deal. If you are looking to purchase a salvage car, there are various things you need to keep in mind. Here are four tips to remember while bidding on a salvage car for sale at an auction.…
Added by SalvageBid, LLC. on June 5, 2018 at 2:00am — No Comments
Texting Strategy for Women BuyersContinue
Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments
Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.
Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…
Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments
Restoring an old car is a labor of love. This isn’t a project that you should embark on if you just want to make a quick buck. You’ll likely put more money and time into it than you’ll ever get out. Here are some of the best ways to restore your old classic…Continue
Added by Lizzie Weakley on May 1, 2018 at 2:01pm — No Comments
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…Continue
Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments
Cars are getting safer. Soon, riding in a car will be just as safe as riding in a plane. Modern technology makes things easier for people who are driving and people who regularly ride in these cars. Your next ride should have these modern features to make it…Continue
Added by Lizzie Weakley on April 8, 2018 at 2:00pm — No Comments