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All ADM Blog Posts Tagged 'carfax' (6)

What is ramification of CarFax lawsuit?

So a boatload of dealers finally sued CarFax for a boatload of money for all the reasons we have discussed here in the past. Manny Luna posted the news story…


Added by Big Tom LaPointe on April 25, 2013 at 10:49am — No Comments

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…


Added by J.D. Rucker on November 28, 2012 at 7:00pm — 3 Comments

Let’s Get Real about the Auto Industry

Let’s Get Real about the Auto Industry

Those of you who know me know that I approach working in the automotive industry from the perspective of the consumer.  I guess being who I am, and being a social media person, it’s expected that I would have that approach. In case you don’t know, I’m a no BSer and I’m nothing…


Added by Cathy Nesbit on November 2, 2012 at 1:49pm — No Comments

Does Carfax have a Monopoly?

Carfax has a very unique business model.  Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee).  The exclusivity contracts with and Autotrader helps keep would be competitors at bay.  i.e. Autocheck. …


Added by Adam Barish on February 24, 2012 at 11:30am — 1 Comment

If You Use CARFAX You Must Read This!

Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off your price because CarFax said so. The consumer tells you that ON YOUR OWN website, they clicked the CarFax report and it told them that the car was worth $370 less.…


Added by Brian Pasch on April 27, 2010 at 8:15pm — 18 Comments

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