Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your dealership?
By now most of us have read or heard the statistic from J.D.…Continue
Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments
You know who they are: your VIP customers. The ones who have purchased more than one vehicle from you and the ones who frequent your service department for their repair needs. What are you doing to show your appreciation for them this holiday season?
Call it a trend or a growing awareness that you can’t take loyal customers for granted, but more and more small businesses are showing their appreciation in the form of a party or other event that offers both fun and rewards to…Continue
Added by Mike Gorun on December 4, 2012 at 9:14am — No Comments
Last month General Motors announced a new compensation structure based on customer retention. The pay plan affects 29,000 salaried employees in the U.S., who will be paid bonuses based on how well they promote customer loyalty through return purchases and services. Third-party sales data and internal numbers will determine if a dealership hits its loyalty…Continue
Added by Mike Gorun on July 10, 2012 at 3:40pm — No Comments
Added by sara callahan on January 11, 2011 at 6:58am — No Comments