Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine that you attend a classical music concert.
This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…
Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments
Are you a master or a student?
Do you know everything that you need to know to pass on your knowledge to others?
Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager. This BDC Manager is a remarkable individual with many college degrees and a lot of…Continue
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments
Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.
Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…Continue
Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments
ROI is for Losers
Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!
Are you so focused on ROI that you fail to see the “good will” benefits of your actions?
Not everything in life and dealerships is based on the return. I believe faith will…