Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond.
If you are thinking about digital signage…Continue
Added by Thomas F. Jung on August 21, 2018 at 5:55am — No Comments
So it seems that the spring automotive conference season is over. This means that a small percentage of dealers have brought back valuable statistics and resources to potentially improve their businesses. However, one thing that no conference can teach is the importance of car dealers and where they stand with human resources practices. In addition to human resource practices most dealers have not begun to implement a proper…Continue
Added by Stan Sher on May 12, 2014 at 3:52pm — No Comments
If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…Continue
Added by Joe Webb on May 16, 2013 at 4:41am — No Comments
It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results. Dealers are charged by Google on a per lead basis.
Today, I learned that TRUECar has expanded…Continue
It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…Continue
Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments
In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.
Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…Continue
"First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important?"*
Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker... It is so compelling in such a short…Continue
Added by Ralph Paglia on January 1, 2013 at 11:30am — No Comments
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.
The camera we used did a great job of showing my increasing grey…Continue
Ken Gibson of Gibson Internet Marketing Consultants delivers a free webinar for the Automotive Digital Marketing Community, on Internet Marketing and Social Media for Independent and small franchise dealers.
Added by Ken Gibson on July 19, 2010 at 4:30pm — No Comments
Added by Ralph Paglia on May 24, 2009 at 12:46pm — No Comments
Added by Ralph Paglia on February 3, 2009 at 3:00pm — No Comments
Added by Ralph Paglia on December 30, 2008 at 12:00am — No Comments
Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments
Added by Ralph Paglia on September 10, 2008 at 9:00pm — No Comments
I recently received this inquiry and my response is shown below it:
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…