Automotive Digital Marketing

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All ADM Blog Posts Tagged 'car dealers' (17)


Influencer
Progressive Dealer Management Guidelines

So it seems that the spring automotive conference season is over.  This means that a small percentage of dealers have brought back valuable statistics and resources to potentially improve their businesses.  However, one thing that no conference can teach is the importance of car dealers and where they stand with human resources practices.  In addition to human resource practices most dealers have not begun to implement a proper…

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Added by Stan Sher on May 12, 2014 at 3:52pm — No Comments


Influencer
If Your Friends Jumped Off a Bridge...

If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…

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Added by Joe Webb on May 16, 2013 at 4:41am — No Comments


Influencer
TRUECar Partnership With Allstate Enhances Lead Generation Network

It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results.  Dealers are charged by Google on a per lead basis. 

 

Today, I learned that TRUECar has expanded…

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Added by Brian Pasch on March 12, 2013 at 2:30am — 1 Comment


Influencer
57% of Customers Surveyed Want to Chat

It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…

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Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments


Influencer
Getting Your Customers to do Marketing for You





In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.

Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…

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Added by Ketty Colom on February 19, 2013 at 7:00am — 1 Comment

Brian Carter's Guidance on Social Media Based Content Marketing and SEO

"First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important?"*

Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker... It is so compelling in such a short…

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Added by Ralph Paglia on January 1, 2013 at 11:30am — No Comments


Influencer
Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

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Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment


Influencer
Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49.  HD video cameras are fantastic delivering crisp, high resolution.  Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow. 

 

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments


Influencer
ADM 7-22 Webinar Invite Just posted to Youtube - Gibson- Internet & Social for small dealerships

Ken Gibson of Gibson Internet Marketing Consultants delivers a free webinar for the Automotive Digital Marketing Community, on Internet Marketing and Social Media for Independent and small franchise dealers.

http://www.youtube.com/watch?v=azSSjD-ZfTE

Added by Ken Gibson on July 19, 2010 at 4:30pm — No Comments

Automotive Digital Marketing Professional Community Report on Membership Activity

About the Automotive Digital Marketing Professional Community



The Automotive Digital Marketing (ADM) Professional Community is built on a perpetually growing… Continue

Added by Ralph Paglia on May 24, 2009 at 12:46pm — No Comments

Grant Cardone Video Strategy Of The Week: WORK

"Grant Cardone is so sharp at business and the various 'businesses' of living, he makes a samurai sword look like a butter knife. To see him in action is to understand the meaning of creating opportunity and being in command of an audience." - Jim Meskimen, Actor, Director



Please visit Grant Cardone's website at:…

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Added by Ralph Paglia on February 3, 2009 at 3:00pm — No Comments

2009 New Vehicle Sales: The Detroit 3 Expect a Deep Freeze in the U.S. Market

Will 2009 offer any relief from this most dreary of car-selling seasons? The Detroit 3 aren't optimistic. Ford Motor, the most bullish of the three, predicts U.S. light-vehicle sales of 12.2 million units in 2009. That would be 900,000 fewer than the 13.1 million expected in 2008 by auto analyst Erich Merkle.



But Merkle holds out hope for a recovery in the second half of 2009. He predicts U.S. sales of 12.8 million for the year, despite forecasting an awful first… Continue

Added by Ralph Paglia on December 30, 2008 at 12:00am — No Comments

Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to… Continue

Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments

Google Seals Local Cable TV Advertising Deal with NBC - Are Dealers Ready To Rumble?

Google is expanding its advertising clout and moves further to TV advertising as it reached a deal with NBC Universal. Said agreement will provide a small amount of advertising time on NBC Network Cable programs including MSNBC, CNBC, Sci Fi and Oxygen for Google to serve its TV Ads program. The said deal would also be extended to… Continue

Added by Ralph Paglia on September 10, 2008 at 9:00pm — No Comments

Micro Site Advice to Dealers Just Getting Started

I recently received this inquiry and my response is shown below it:



"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.



do you/your team create and manage these yourself, or is a third party involved?



what would you advise to or not to do when getting started with these micro-sites?



I know you are a busy man, if you can't get back to me, but I…

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Added by Ralph Paglia on January 5, 2008 at 3:30pm — 3 Comments

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