Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
My first post on this topic proved to be unexpectedly popular. So I have decided to build on it with the addition of some empirical data to help demonstrate the fallacy that if you litter YouTube with poor quality inventory videos it…Continue
The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on. So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…Continue
"How should I go about developing my automotive video marketing campaign?" It's a question I hear often from dealers. Here is a simple infographic we created to provide you with some answers.…Continue
Added by Joe Schwartz on February 3, 2013 at 12:00pm — No Comments
Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan. There are a number of elements that go into formulating the distribution approach:
1) Campaign objectives…Continue
Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.
In many markets the competition for…Continue
Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments
Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.
Chicago is the first stop in the seven city tour planned for 2011. The Chicago…Continue
Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments
Added by Brian Pasch on April 30, 2010 at 11:00am — No Comments