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All ADM Blog Posts Tagged 'car dealer marketing' (9)


Influencer
Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2]

My first post on this topic proved to be unexpectedly popular.  So I have decided to build on it with the addition of some empirical data to help demonstrate the fallacy that if you litter YouTube with poor quality inventory videos it…

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Added by Joe Schwartz on February 5, 2013 at 12:30pm — 12 Comments


Influencer
Top 10 Ways to Optimize Your Business YouTube Channel [Infographic]

The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with some examples of how their YouTube channel optimization tips can be applied in the real world of automotive video…

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Added by Joe Schwartz on February 4, 2013 at 7:30am — 7 Comments


Influencer
Automotive Video Marketing: Campaign Planning & Development Roadmap [Infographic]

"How should I go about developing my automotive video marketing campaign?" It's a question I hear often from dealers.  Here is a simple infographic we created to provide you with some answers.…

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Added by Joe Schwartz on February 3, 2013 at 12:00pm — No Comments


Influencer
The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan.  There are a number of elements that go into formulating the distribution approach:

1)   Campaign objectives…

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Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

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Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition for…

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Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

Automotive Advertising Workshop by Christy Roman Starts in Chicago

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments

Digital Marketing Strategies Webinar by Brian Pasch

Are you looking for clear answers on how to increase sales for your new and used cars online? Join Brian Pasch, CEO of PCG Digital Marketing, on May 18th for a free webinar. Space is limited to 100 rooftops so please go online and register today.



If you are not sure if you can attend, please register for a future webinar since the demand for this top webinar will be strong. Car dealers are looking for ways new ways to leverage their most valuable assets: their cars.…

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Added by Brian Pasch on April 30, 2010 at 11:00am — No Comments

Keyword Insight for 2010

Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.



From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue

Added by Brian Pasch on December 19, 2009 at 3:00am — 6 Comments

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