Automotive Digital Marketing

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All ADM Blog Posts Tagged 'car dealer internet sales' (4)

Beware of Lead SCORING Systems... Lead SEGMENTATION Would Help Dealers Sell More Cars!

Beware of the Pitfalls That Come With Lead Scoring Systems

There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at…

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Added by Ralph Paglia on September 30, 2013 at 8:45pm — 5 Comments

Automotive Digital Marketing Professional Community Report on Membership Activity

About the Automotive Digital Marketing Professional Community



The Automotive Digital Marketing (ADM) Professional Community is built on a perpetually growing… Continue

Added by Ralph Paglia on May 24, 2009 at 12:46pm — No Comments

Article and Comments from DealerRefresh Post about Social Networking

-- Social Networking is more popular than emailing! What does that mean?



Posted by… Continue

Added by Ralph Paglia on April 8, 2009 at 10:30pm — No Comments

What About Automotive 3rd Party Leads? Do Current Market Conditions Effect Their Value Proposition to Car Dealers?

For those of you reading this who know me, you probably think I am generally negative on buying leads from 3rd party aggregators and lead producers... Nothing could be further from the truth! I have been using 3rd party supplied leads since 1995 and will continue to recommend a managed approach to lead acquisition that incorporates multiple 3rd party suppliers who meet my dealer management and targeting requirements.



Personally, I recommend that dealers look at all their marketing… Continue

Added by Ralph Paglia on September 26, 2008 at 3:30am — 3 Comments

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