Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'car dealer education' (5)

We Are Just Scratching The Surface on Dealer Education

In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary.  Here is what Phil said.

 …

Continue

Added by Brian Pasch on September 3, 2011 at 6:00am — 1 Comment

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

Continue

Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

Debunking A Common Dealership Myth





My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.



During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

The 1 Group Reality vs 20 Group Club





I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap… Continue

Added by Brian Pasch on March 2, 2011 at 8:00pm — 5 Comments

What Is Your Mix Of Traditional and Digital Advertising Investments?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive advertising and digital automotive advertising. What is your mix?



In the traditional advertising category I would add radio, TV, print publications, newspaper, printed yellow pages, billboards, and direct mail costs. In the digital… Continue

Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service