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Ralph Paglia's Blog Posts Tagged 'car dealer' (8)

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say they are using QR codes to encourage their customers to interact with their brand, …


Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

DealerAppVantage; Why have a mobile app for your dealership?

Why have a mobile app for your dealership?

What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner.  This is one of the most powerful marketing breakthroughs of our…


Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments

Used Car Sales to New Car Leads: Half of all Car Buyers are Either Delaying New Car Purchases or Buying a Used Car

More than half of all Consumers in the market for a vehicle are either delaying their new vehicle purchase, or electing to buy a used vehicle... More than half (55%) of US consumers say they are delaying a planned purchase of a new vehicle, or opting for a pre-owned one because of the current recession, a lack of consumer confidence, and a weak stock… Continue

Added by Ralph Paglia on January 3, 2009 at 8:30am — No Comments Site Analysis; The Most Impressive, Technically High Quality and Dynamically Engaging User Experience Dealer Website in America

Since 1986 I have been using various digital marketing strategies and sales tactics to sell cars... Since about 1992 I have seen hundreds, perhaps over a thousand auto dealership websites that have engaged me from either a user (consumer) perspective, or as a supplier of dealer websites as I sought to influence the design and feature structure for one of the more than half… Continue

Added by Ralph Paglia on December 28, 2008 at 11:30am — No Comments

Automotive Internet Users (AIU) Shopping for New Cars Online Are More Difficult To "Completely Satisfy"

Web-Savvy Consumers More Difficult To Please - Consumers who use the Internet to shop for their new vehicles report… Continue

Added by Ralph Paglia on December 23, 2008 at 7:30am — No Comments

Internet Sales for Car Dealers - Self Assessment Questionnaire


The following series of questions focus on 7 key areas where strategy, tactics and consistent execution are key to the success of all dealership Internet sales and marketing programs. This questionnaire was designed by Ralph Paglia for use by AAISP Certified Internet Sales Managers. A file formatted with Microsoft Word is available for download by ADM members using the link inserted towards the bottom of… Continue

Added by Ralph Paglia on December 22, 2008 at 6:00am — No Comments

Anatomy of a Used Car Listing that Sold: 2002 Ford Expedition as listed on

Vehicle Details and…


Added by Ralph Paglia on December 2, 2008 at 8:00am — No Comments

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online, web site based digital advertising... With over 70% of the population in…


Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

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