Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert disaster.
At car dealerships, customer service must be…Continue
Added by Thomas F. Jung on July 17, 2018 at 1:13am — No Comments
Evolution Of The BDC: Has your dealership evolved?
A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the…Continue
Added by Stan Sher on January 16, 2017 at 1:00am — No Comments
I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.
The problem is that the game has changed and consumers have access to much more information and choices than ever…Continue
If you are selling cars in a dealership, I’m guessing you’ve received many responses from customers with the signature “sent from my iPhone/4G-LTE smartphone/mobile…Continue
We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for …Continue
Added by Timothy Martell on January 15, 2013 at 10:30am — No Comments
I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back. It is very frustrating! As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's…Continue
Added by Keith Shetterly on December 3, 2012 at 12:00pm — No Comments
Let me tell you about my friends first car buying experience. My friend and his wife were in their early 20′s when they decided to trade in their 15…Continue
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store?…Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments
Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…
Added by Sean V. Bradley on September 25, 2012 at 10:30am — No Comments
Added by Stan Sher on July 20, 2012 at 8:00pm — No Comments
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers
Added by Stan Sher on June 2, 2012 at 11:00am — No Comments
**We cut this video about two weeks ago;
** Two days ago this customer watched the clip on Cars.com, reached out to us and lived happily ever after with this awesome 2009 Audi S5 Coupe!…Continue
Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business as a whole and the dinosaurs that continue to populate most managerial roles at the dealership level. It…Continue
What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner. This is one of the most powerful marketing breakthroughs of our…
Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments
How long do you follow up with your Internet leads? What about your inbound phone calls that you haven’t set appointments for? You might answer these questions with numbers from 90 to 120. 15 to 30. 60 days. Forever. You answer this way because that is the process you built in your CRM. Allow me to tell you that this isn’t happening.
There is one thing a CRM cannot do and that is stop your sales team from taking the easy way out. (That takes management). My team…Continue
Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights. This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…Continue
Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments
BEST Dealership Video Testimonial Contest... I am giving away $300 TODAY!!
This is one of the videos we received LOL!
Do you think you have something better? I would love to see…
Added by Sean V. Bradley on October 29, 2010 at 10:00am — No Comments