Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big shift from the print-dominated medium of a few years…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…Continue
Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some chatters lack: common customer service skills.
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is
one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.
It is a valid question that deserves a valid…Continue
Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments
Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…Continue
Added by Ketty Colom on December 18, 2012 at 12:25pm — No Comments
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…Continue
Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments