Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments
Added by Paul Potratz on June 24, 2014 at 9:30am — No Comments
Added by Paul Potratz on June 17, 2014 at 1:04pm — No Comments
Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…
Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments
Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments