Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
This blog was originally by Harlene Doane, COO of Used Car University on their company blog.
Ever been to one of these meetings?
Good morning everyone, today we are going to talk about phone skills. Let's listen to a recently recorded call to our dealership and hear what we did wrong?
John we had 15 lot ups yesterday but only closed one…Continue
Added by Brett Houchin on April 3, 2013 at 12:30pm — No Comments
I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…Continue
It may be early April as we release this market update, but for sure the market overview is all solid facts and no tom foolery for dealers interested in motorcycle and powersports, the collectible and exotic cars, the recreational vehicles and the mother of all work markets, the…
Added by John Sternal on April 2, 2013 at 8:53am — No Comments
On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.
Added by Paul Potratz on March 27, 2013 at 2:05pm — No Comments
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it.
Sounds pretty stupid, huh? Dealers are using addendums to generate additional profit per vehicle (likely because they are…
Here is the latest used car market report from Black Book and managing editor Ricky Beggs. As the data and market reports came steadily flowing into the Editorial team where the analysis progressed, it was prevalent as to the need for used vehicles for retail level offerings. When demand is present, prices will generally increase or at least stay stable. Although…
Added by John Sternal on March 27, 2013 at 9:09am — No Comments
What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”
Saying you are in the car business seems logical. However, that answer does not stir…Continue
Added by Mark Tewart on March 25, 2013 at 11:20am — No Comments
Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive…Continue
Added by Paul Potratz on March 19, 2013 at 1:49pm — No Comments
The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.
Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments
The Black Book team has been in Las Vegas this past week at the CAR/IARA/NAAA Conference, where we produced the latest used car market report. There has been insight regarding the rebirth of Harley Davidson when they were close to extinction in the 90s, and also some interesting economic thoughts from Steve Cortes, a commentator on CNBC. Now, let’s…
Added by John Sternal on March 12, 2013 at 8:33am — No Comments
Dealers framing their inventory and the dangers that represents for VDP page views.
The practise of ‘framing’ your inventory pages seems to continue till this day in 2013 using a technology created and used many moons ago. It’s very old school, it’s bad for business and to put it bluntly, it’s just being…Continue
Added by Kevin McKillop on March 8, 2013 at 12:00pm — No Comments
As you are watching this video several of the Black Book team are heading to or are already at the CAR/IARA/NAAA Conference in Las Vegas. What a great event to network with other remarketers, and to hear insight from the many informative sessions presented by industry leaders.
Next week several from our Lender Solutions team will be in Scottsdale for the CBA Conference. Some of the prime…Continue
Added by John Sternal on March 6, 2013 at 8:08am — No Comments