Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Melvin Mann on November 4, 2018 at 4:57pm — No Comments
Car buyers may feel that they are in over their head when it comes to buying a new vehicle. Sure, many of you have an idea of how you want your dream car to look and feel, but you're living in a new age where the laundry list of technical specs offered in luxury cars can read like a foreign language. How can consumers be sure that they're getting the best deal…Continue
Added by Kenneth Garcia on November 4, 2018 at 11:30am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…Continue
Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…Continue
Added by Natalie Born on November 2, 2018 at 7:22am — No Comments
Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…Continue
Added by Autoego on October 17, 2018 at 7:48pm — No Comments
Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?
Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…
Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments
CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.8% approval rate in…Continue
Added by John Sternal on October 16, 2018 at 6:30am — No Comments
How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?
Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…Continue
Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.
Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…
Added by Natalie Born on October 1, 2018 at 7:00am — No Comments
Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.
In most cases, this is a fact, and car dealers often report to see the connection between the two parameters and…Continue
Added by Thomas F. Jung on September 20, 2018 at 5:28am — No Comments
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper from a business that promised it to be of the highest…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments
When you own a car, there is a lot of work that needs to be done to ensure it continues to be properly maintained. If you take care of your car, it will continue to operate well for you for years to come. While car maintenance can seem expensive, there are actually several repairs that you can complete on your own to save money and learn more about car…Continue
Added by Meghan Belnap on August 28, 2018 at 8:42am — No Comments
Driving a car is normally a fairly safe activity. While you can take all necessary precautions when behind the wheel, accidents do happen. If you are involved in an auto accident, there are five things you should do to make sure the situation is handled as well as possible.
If you have been in a car accident, the first thing you…Continue
Added by Meghan Belnap on August 27, 2018 at 8:55am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people.
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
Defining Customer Experience for Long-Term Retention
When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…Continue
Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments
Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.
For dealerships, customer information is only the beginning of…Continue
Added by Todd Smith on August 10, 2018 at 8:39am — No Comments