Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'car' (829)

Margin Compression is for Losers

The National Automobile Dealers Association recently forecast 2016 U.S. auto sales at 17.7 million units. 

Clearly, car sales remain vigorous! 

Yet, margin is being sucked out of every transaction by price transparency, federal regulations, and too many old-school ways of doing business. 

In response, pessimists’ cry:


  • “You can’t make money in new car sales anymore.”
  • “Regulators have handcuffed profitability.”
  • “It costs too much to…

Added by Tony Rhoades on December 1, 2015 at 6:30am — No Comments

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …


Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…


Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments

Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…


Added by Joseph Little on November 18, 2015 at 8:00am — No Comments

Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…


Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…


Added by Joseph Little on November 9, 2015 at 12:30pm — 1 Comment

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…


Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…


Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments

Apple CarPlay: Overview

Using the voice assistant Siri, Apple's new system can connect the iPhone to a car's audio system.  The technology gives drivers’ voice-controlled music, maps, contacts, and message.  It is a more advanced way to connect a car's entertainment and information systems to an iPhone.  Apple CarPlay connects to iPhones using the Lightning Connector to pull data and information directly from the iPhone, while at the same time charging the smartphone in the process.  Not only can the…


Added by Rahul Paul on October 29, 2015 at 3:55am — No Comments

Your car Insurance

Automobile insurance is an increasing expense for almost all Americans. We can't afford to have it, and we certainly can't afford to not have it. When researching car insurance companies and comparing policies, it is a good idea to follow these easy guidelines to get the most coverage for your insurance dollars. Get discount car insurance quotes from as many carriers as you can. Automobile insurance rates may vary drastically depending on the model of your car and…


Added by Luigi Pizzato on October 22, 2015 at 4:00pm — No Comments

FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…

Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments

A Guide to Used Car Extended Warranty

So, you have planned to buy a used car. You might have a question in your mind about whether to buy it from a licensed dealer or from a private party. Both these options have their own pros and cons.

Benefits of buying from a private party are you can save money and save yourself from aggressive salespersons, whereas purchasing from a licensed dealer brings you certain exquisite guarantees and…


Added by Rahul Paul on October 9, 2015 at 5:30am — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…


Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

Helpful Car Buying Tips

Purchasing a new vehicle is a stressful chore for many people. Ask the average person what they dread most and they will tell you that “price haggling” is the worst aspect of negotiating a price. Few people come away from the deal believing that they got a fair shake; a significant minority will admit that they got ripped off if you press the issue with them. Besides shopping at a “no haggle” dealer – Saturn, for example – how can you avoid an unpleasant experience? Better put, can you?…


Added by Luigi Pizzato on September 22, 2015 at 4:00pm — No Comments

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…


Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments

How Auto Dealers Can Use Social Media to Sell Cars [Infographic]

According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!

On a…


Added by Larisa Bedgood on September 10, 2015 at 8:30am — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…


Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments

Car Buying: Why Total Cost of Ownership Matters

So, you are considering purchasing a new car to replace that old hatchback that has given you so many years of valuable service. But what are your criteria for buying? We assume you have a budget in mind, one that takes into account purchase price and the cost of your first registration and insurance. However, would you be surprised to know there is more to it than that? It's found in something known as a 'total cost…


Added by Derek Crowden on August 23, 2015 at 11:00am — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…


Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service