Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…Continue
Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 4:22pm — No Comments
With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…Continue
Added by Brad Simmons on November 25, 2014 at 11:48am — No Comments
As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…Continue
Added by Angela Smith on November 22, 2014 at 10:00am — No Comments
If you own a car in UK, it’s mandatory for you to keep it insured. However, you’ve a choice when it comes to selecting the type of insurance. There are many different options available to the women car drivers in UK. These include third party insurance, third party theft and fire insurance and comprehensive car insurance. Depending upon your requirements and budget, you…Continue
Added by Yoey Thamas on November 20, 2014 at 7:52pm — No Comments
As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies. We are also adding new technology that has never been available under one brand.
Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 5:59am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.
However, a closer look at luxury lease exchange trends on…
Added by John Sternal on November 13, 2014 at 11:08am — No Comments
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…Continue
Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments
Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.
1. Buy A Car In…
Added by Anne Fleming on November 12, 2014 at 9:30am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.
Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…
Added by John Sternal on November 12, 2014 at 6:16am — No Comments
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the automotive world with personal financial consequences.
Walking Away From A Gas-Sipper
Electric (EV) and hybrid vehicle…
Added by John Sternal on November 6, 2014 at 12:07pm — No Comments
There’s been a lot of discussion recently on the role leasing has been playing on used car prices, with particular emphasis on the rising number of…Continue
The revolution in technology has brought a great deal of improvement in the automobile industry. Many people are not hesitating to purchase a car which provides a host of benefits even though it is often considered to be a bad investment. However, commuting daily to work using public transport is not only tiring but consumes a large chunk of your time. Some individuals do not feel confident in buying a vehicle for their own use as they fear accident risks. Nonetheless, you can go ahead with…Continue
Added by Surojit Dutta Banik on November 3, 2014 at 9:00pm — No Comments
Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.
“It was disappointing to see the details of the…Continue
Added by John Sternal on October 31, 2014 at 9:32am — No Comments