Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.
In most cases, this is a fact, and…Continue
Added by Thomas F. Jung on September 20, 2018 at 5:28am — No Comments
Decrease the Gender Gap and Increase Revenue
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
Your vintage car is likely worth a lot of money, but it’s priceless to you. Don’t let a big crack in the windshield lower both your value and the actual value of the car.
The chances are, you’ll have to have your…Continue
Added by Lizzie Weakley on September 13, 2018 at 11:44am — No Comments
Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments
The arrival of new DVLA 2018 number plates took place on 1st March. The car dealers and the showrooms wish to make good savings on the ‘67’ and the ‘17’ plated cars. The old stocks are soon going to get over so that the new ones can enter the market.
If we look back in August 2017, we…Continue
Added by Kent Charlie on September 9, 2018 at 10:30pm — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments
Regardless of whether you are a true car aficionado or someone who sees their car simply as a means of getting from point A to point B, you should be aware of the importance of maintaining your car and keeping it in the best possible condition. After all, you need to be safe in your car and you want to get to your destination without any problems.
Although it’s true that even a brand new car requires certain amount…Continue
Added by John Tailor on September 6, 2018 at 4:45am — No Comments
Getting new wheels for your car is the easiest way to lift its look. To get that tantalizing appeal that every car owner love, you must get the right wheels for your vehicle. Alloy wheels are an excellent way to beautify your car. While changing the old look to something modern, your car also gets numerous benefits from these wheels. Below are some good reasons to get alloy wheels for your car.…Continue
Added by Rahul Paul on September 6, 2018 at 1:05am — No Comments
When you own a car, there is a lot of work that needs to be done to ensure it continues to be properly maintained. If you take care of your car, it will continue to operate well for you for years to come. While car maintenance can seem expensive, there are actually…Continue
Added by Meghan Belnap on August 28, 2018 at 8:42am — No Comments
Driving a car is normally a fairly safe activity. While you can take all necessary precautions when behind the wheel, accidents do happen. If you are involved in an auto accident, there are five things you should do to make sure the situation is handled as…Continue
Added by Meghan Belnap on August 27, 2018 at 8:55am — No Comments
Car accidents can be harrowing and difficult for anyone. They can be extremely traumatic. They can cause injuries that can be hard to recover from fully as well. If you want to heal after a stressful vehicle accident, you need to try these things out as soon as possible.
Added by Rachelle Wilber on August 24, 2018 at 9:02am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies…Continue
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
Defining Customer Experience for Long-Term Retention
When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…Continue
Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments
With the intense heat of summer and the ice and snow of winter, weather can really take a toll on your car. If you’re in the process of purchasing a home or renovating your property, you’ll need to consider all weather options for protecting your vehicle. While garages are common in some parts of the world, it…Continue
Added by Rachelle Wilber on August 21, 2018 at 8:50am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments
The increasingly globalized nature of national economies has meant that people around the world have more discretionary income to buy durable goods with. One of the durable goods that they feel they can’t live without is the car. However, cars lose their value and usefulness as they age and need to be disposed of, and then recycled. While many car removal agencies abound, few offer the owner cash back in exchange for removing his or her car. …Continue
Added by Rahul Paul on August 13, 2018 at 12:12am — No Comments
Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to…Continue
Added by Todd Smith on August 10, 2018 at 8:39am — No Comments
Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments
Looking for a new vehicle isn’t ever simple or fast. It’s a massive project that can eat up your energy, time and funds. If you’re searching for a new car, however, there are things you can do to simplify things. Be sure to take full advantage of a handful of noteworthy resources,…Continue
Added by Rachelle Wilber on August 6, 2018 at 8:51am — No Comments