Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 12:47pm — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…Continue
Added by John Sternal on August 27, 2014 at 11:15am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 20, 2014 at 9:15pm — No Comments
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
Honda City, ever since it made its debut in India, has been the undisputed leader in its segment. However, during the past couple of years, the City began to take a beating – its competitors suddenly edged past the City and the makers were forced to find ways to keep it going. It was around this time that the Honda introduced their sub-compact sedan, Amaze, in India. This car received unprecedented bookings on the launch and it prompted the makers to revamp the City and introduce the all-new…Continue
Added by Jessie Carolyn on August 20, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:22am — No Comments
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get…Continue
Added by Rahul Paul on August 12, 2014 at 12:24pm — No Comments
Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.
As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…Continue
Added by Anne Fleming on August 6, 2014 at 10:00am — No Comments
From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.
The three different scenarios included financing…
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…Continue
Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments
So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…Continue
Added by Paul Potratz on August 1, 2014 at 1:30pm — No Comments
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
Stop valuing quantity over…Continue
Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments
Audi Huntsville, a dealership under the Hiley Group, proudly participated in the J.D. Power Customer Service Index (CSI) study. A study that helps indicate how customers view their …
Added by Manny Luna on July 29, 2014 at 9:00am — No Comments