Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments
While you're riding in a car, you trust the instincts and the driving skills of the person you're with in most situations. However, accidents can and do happen. You could be involved in an accident that is not the fault of the driver, but the driver couldn't do anything to avoid the accident taking place. There are some things that you want to keep in mind to protect yourself…Continue
Added by Hannah Whittenly on April 28, 2017 at 8:17am — No Comments
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…Continue
Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments
There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of…Continue
Added by Freya Gilbert on April 23, 2017 at 12:36pm — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments
Families spend a lot of time in the car. Whether it’s picking kids up from school, or running around to get to soccer practice and swimming lessons, families need a comfortable, reliable car that meets their growing needs. But it can be difficult to know if…Continue
Added by Lizzie Weakley on April 21, 2017 at 10:28am — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.
Improve resale value
A pristine interior can help a used vehicle leap…Continue
Added by Lizzie Weakley on April 17, 2017 at 4:44pm — No Comments
Drive by your local dealership, and you'll realize that there is a huge surge in family cars that place a large focus on safety and efficiency. When it comes time to get the next family vehicle, you have plenty of exciting options. Large families had to endure tortuous trips in a mini-van in the past, but it's now the family sedan that reigns supreme. With…Continue
Added by Anica Oaks on April 17, 2017 at 3:00pm — No Comments
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…Continue
Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments
Will the Trump administration lower taxes, deregulate the industry and usher in an economic boom time? Or, will the auto…Continue
Added by Josh Blick on April 10, 2017 at 5:39am — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
Bad driving habits create accidents. You know that. That's why you are a very attentive driver and you pay attention to every detail. No one is perfect, but you consider yourself a decent driver. But, what about the other drivers on the road with you?…Continue
Added by Freya Gilbert on April 2, 2017 at 5:30am — No Comments
If your car is consistently breaking down, it is important that you have a solution to your problem. Fortunately, there are many different options at your disposal when it comes to fixing your vehicle without breaking your budget. Let's take a look at how you can keep your car running without completely draining your bank account.
Added by Hannah Whittenly on April 1, 2017 at 1:00pm — No Comments
Car foiling or wrapping refers to the act of covering up the car with vinyl or any other form of sheets in such a way that it is fully or partially covering the exterior of the vehicle. These wraps are cut according to the requirements of the owners of the automobiles. For instance, some businessmen use them with a view to highlight their service or product in the vehicle belonging to their companies. Generally, there are firms in Dubai specialized in offering this kind of service for…Continue
Added by Rahul Khatri on March 31, 2017 at 6:11am — No Comments
Maybe it’s a ’67 Ford Mustang or perhaps it’s an Impala—or even an old Chevy truck. Ah. You just love classic cars, right?! The look of them, the smell of them, the vibe of them. Naturally, if you own a classic car, you’re going to want to learn how to best take car…Continue
Added by Hannah Whittenly on March 30, 2017 at 9:00am — No Comments
With new features being introduced yearly on luxury and performance cars, it can be easy to get sucked into the need for a new ride to keep up with one’s friends and neighbors. Because newer cars are so dependable, drivers often experience few problems when driving up to 150,000…Continue
Added by Anica Oaks on March 29, 2017 at 3:14pm — No Comments