Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can…Continue
Added by Lizzie Weakley on October 21, 2016 at 2:30pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Honda is one of the most reputable brands in automobile industry and manufactures some of the best new vehicles in Texas you’re likely to find. It has been producing vehicles in America from the past 33 years. Honda builds fully reliable and fuel efficient vehicles with advanced safety technologies that have been sold…Continue
Added by hondaofburleson on October 20, 2016 at 10:00pm — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
The result of market inefficiencies.....
The practice of taking advantage of a price difference between 2 or more markets.....
Striking a combination of matching deals that capitalize on that imbalance.....
The profit being the difference between the market…Continue
Added by Barry Neuman on October 9, 2016 at 11:22am — No Comments
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Continue
Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…Continue
Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments
Car insurance companies look at a number of different factors when determining what your rates and premiums will be. They start with simple demographics such as age, income, education, and location to get an idea of who you are. Then, they look at driving habits such as lengthy commutes or city driving to get an idea of how…Continue
Added by Freya Gilbert on October 3, 2016 at 12:30pm — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
If you are in a collision with a deer or any other type of animal, do you know what to do? While you may think that you don't have to report it to anyone, drivers are generally responsible for notifying the authorities if they have an accident involving an…Continue
Added by Lizzie Weakley on September 25, 2016 at 1:30pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
Added by Charles Price on September 21, 2016 at 10:30pm — No Comments
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments
Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…Continue
Added by Anne Fleming on September 21, 2016 at 10:23am — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments