Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.
Compact SUVs and all Pickup trucks have held strong pricing positions through the…
Added by John Sternal on September 16, 2014 at 6:57am — No Comments
Back in the bad old days of car sales, if you planned to buy a car, the first thing you’d do is… put off the process for three months to a year! Finally, when your old beater started costing far more to fix than the monthly payments on a new car, you’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing your homework.
Usually, you’d start with the model. “Hmmm, it needs to fit me, the wife and three…Continue
Added by Jim Barisano on September 15, 2014 at 1:30pm — No Comments
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."
So how can a…Continue
Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments
Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:
Added by John Sternal on September 9, 2014 at 9:10am — No Comments
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
Added by Manny Luna on September 4, 2014 at 10:00pm — No Comments
LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…Continue
Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.
It may be no surprise that car buying is an emotional…Continue
Added by Anne Fleming on September 3, 2014 at 9:23am — No Comments
When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:
Added by John Sternal on September 3, 2014 at 8:06am — No Comments
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 12:47pm — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…Continue
Added by John Sternal on August 27, 2014 at 11:15am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 20, 2014 at 9:15pm — No Comments
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…Continue
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
Honda City, ever since it made its debut in India, has been the undisputed leader in its segment. However, during the past couple of years, the City began to take a beating – its competitors suddenly edged past the City and the makers were forced to find ways to keep it going. It was around this time that the Honda introduced their sub-compact sedan, Amaze, in India. This car received unprecedented bookings on the launch and it prompted the makers to revamp the City and introduce the all-new…Continue
Added by Jessie Carolyn on August 20, 2014 at 5:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:22am — No Comments
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get…Continue
Added by Rahul Paul on August 12, 2014 at 12:24pm — No Comments