Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The National Automobile Dealers Association recently forecast 2016 U.S. auto sales at 17.7 million units.
Clearly, car sales remain vigorous!
Yet, margin is being sucked out of every transaction by price transparency, federal regulations, and too many old-school ways of doing business.
In response, pessimists’ cry:
Added by Tony Rhoades on December 1, 2015 at 6:30am — No Comments
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…Continue
Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will…Continue
Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…Continue
Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments
Using the voice assistant Siri, Apple's new system can connect the iPhone to a car's audio system. The technology gives drivers’ voice-controlled music, maps, contacts, and message. It is a more advanced way to connect a car's entertainment and information systems to an iPhone. Apple CarPlay connects to iPhones using the Lightning Connector to pull data and information directly from the iPhone, while at the same time charging the smartphone in the process. Not only can the…Continue
Added by Rahul Paul on October 29, 2015 at 3:55am — No Comments
Automobile insurance is an increasing expense for almost all Americans. We can't afford to have it, and we certainly can't afford to not have it. When researching car insurance companies and comparing policies, it is a good idea to follow these easy guidelines to get the most coverage for your insurance dollars. Get discount car insurance quotes from as many carriers as you can. Automobile insurance rates may vary drastically depending on the model of your car and…Continue
Added by Luigi Pizzato on October 22, 2015 at 4:00pm — No Comments
You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments
So, you have planned to buy a used car. You might have a question in your mind about whether to buy it from a licensed dealer or from a private party. Both these options have their own pros and cons.
Benefits of buying from a private party are you can save money and save yourself from aggressive salespersons, whereas purchasing from a licensed dealer brings you certain exquisite guarantees and…Continue
Added by Rahul Paul on October 9, 2015 at 5:30am — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
Purchasing a new vehicle is a stressful chore for many people. Ask the average person what they dread most and they will tell you that “price haggling” is the worst aspect of negotiating a price. Few people come away from the deal believing that they got a fair shake; a significant minority will admit that they got ripped off if you press the issue with them. Besides shopping at a “no haggle” dealer – Saturn, for example – how can you avoid an unpleasant experience? Better put, can you?…Continue
Added by Luigi Pizzato on September 22, 2015 at 4:00pm — No Comments
Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments
According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!
Added by Larisa Bedgood on September 10, 2015 at 8:30am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
So, you are considering purchasing a new car to replace that old hatchback that has given you so many years of valuable service. But what are your criteria for buying? We assume you have a budget in mind, one that takes into account purchase price and the cost of your first registration and insurance. However, would you be surprised to know there is more to it than that? It's found in something known as a 'total cost…Continue
Added by Derek Crowden on August 23, 2015 at 11:00am — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…Continue
Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments