Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments
According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!
Added by Michael Meyers on September 10, 2015 at 8:30am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
So, you are considering purchasing a new car to replace that old hatchback that has given you so many years of valuable service. But what are your criteria for buying? We assume you have a budget in mind, one that takes into account purchase price and the cost of your first registration and insurance. However, would you be surprised to know there is more to it than that? It's found in something known as a 'total cost of ownership'.
Also known as the 'total cost of motoring', total…Continue
Added by Derek Crowden on August 23, 2015 at 11:00am — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…Continue
Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments
There is plenty of information out there regarding car warranty plans and quite often, it can get a little confusing when it comes to:
Added by Rahul Paul on August 11, 2015 at 4:00am — No Comments
Whether you have purchased a new car or a used car, it is essential to get a car insurance for it. No one likes to pay a huge sum of money for its car repair and this is where car insurance comes in. Usually, a car insurance will last 1-2 years or up to a specific distance, you have driven your car. After this warranty period has expired, you will have to pay for any additional repairs, which were to be paid by the insurance providers beforehand. In these cases, an additional extended…Continue
Added by Jessie Carolyn on August 10, 2015 at 11:30pm — No Comments
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…Continue
The Honda Pilot is an affordable, stylish, and useful mid-sized SUV. Its built-in driver assist technology (like cross-traffic monitors and lane departure warnings), roomy cabin space, and 280-HP V6 engine make it an ideal SUV for you and your family, wherever you need to go and whatever you need to store. But when you buy the Pilot second-hand, you’re getting much more than just an amazing vehicle.…Continue
Added by Angela Smith on August 2, 2015 at 7:30am — No Comments
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments
We all sometimes find ourselves staring at certain decisions without knowing what to do. It might be which college to enroll in, or whether or not to buy a new house, but the big decision for car lovers is what to do with a car that doesn't run anymore. It's stressful, especially if you're emotionally tied to your car or don't want to bother with repairs. You don't know what to do so you ask your friends - they all have different ideas and opinions, and in the end you're…Continue
Added by Bob Gormano on July 10, 2015 at 2:13am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.
The article explains how Okeke has been willing to do…Continue
Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments
Owning a luxury car is the stuff of dreams for many. Not many people can however achieve this dream in their lifetime. And among those who achieve their dreams of owning a great luxury car, it is the Mercedes which rules the roost. There is something poetic in the name, ‘Mercedes’ itself. Once you own a Mercedes you will naturally become the envy of many. However, owning a Mercedes and taking care of it are two different aspects. For the Mercedes to function to its optimum capacity and for…Continue
Added by Rahul Paul on July 3, 2015 at 12:16am — No Comments
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with…
Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…Continue
Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments
Are you having a tough time dealing with your just-damaged car? Well, with the thought of getting it properly repaired and that of the nightmare of negotiating with the insurance companies, you might end up getting goose bumps every now and then. The stress can be skyrocketing if you have never…Continue
Added by Satyajit Seal on June 28, 2015 at 9:30pm — No Comments