Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
I was actually reading a Contently article called “…Continue
Added by Lisandra Ramos on February 16, 2015 at 12:00pm — No Comments
It’s Officially the Women Buyers Era...
OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.
How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.
Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments
Buying a car is no longer an expensive proposition, but buying a top quality car still is. The auto industry has showcased a number of decent models lately, some of them are visually enticing while the USP of some others is fuel efficiency.
In this article, we’ll discuss some of the energy efficient cars that are not too expensive, but highly energy efficient. Purchasing any of these cars ensures you will not only save money at the time of buying the car, but also on…Continue
Added by Katie Smith on February 10, 2015 at 1:35am — No Comments
Looking and feeling your very best is the part and parcel of any wedding. So your special day is knocking on the door and you want to take that special effort to look the part and want be the head turner for the day. Draped beautifully in white or a classy tuxedo, you are bound to look your perfect best, however do you want that something extra in your wedding repertoire? How does the idea of arriving in absolute luxury sound to you? With wedding limousine rentals you can arrive like a true…Continue
Added by Jirakee jones on February 9, 2015 at 3:30am — No Comments
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…Continue
CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…
Added by John Sternal on January 28, 2015 at 6:37am — No Comments
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.
“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…
Added by John Sternal on January 22, 2015 at 6:48am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.
The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…
Added by John Sternal on January 20, 2015 at 12:17pm — No Comments
Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…Continue
Added by Black Book on January 19, 2015 at 8:47am — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…
Added by John Sternal on January 14, 2015 at 1:33pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 1:45pm — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…Continue
Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments