ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
Added by Paul Potratz on December 3, 2013 at 10:42am — No Comments
Attracting Mobile Shoppers
► Over 80% Shop For Vehicles Online
► Numbers Are Decreasing For Desktop Users
► More Customers Are Turning To Mobile
► Tune Your Message To These Customers
Automotive shopping habits have evolved rapidly over the past 18 years. Customers quickly adapted to shopping on the internet and now those habits are changing again. Are you prepared to keep up? That's this week on…
Added by Paul Potratz on December 2, 2013 at 12:12pm — No Comments
Other women honored from various aspects and leadership roles, include:
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…
Added by Paul Potratz on November 26, 2013 at 9:13am — No Comments
Welcome to another edition of Black Book data and Beggs on the Used Car Market. I’m Ricky Beggs Editorial Director at Black Book. Thank you for tuning in to see some very interesting movements in the market value over the past week. Looking at the various comments gathered and reported by the Black Book survey personnel and editors as they stood on the auction lanes gave us as much of a wide spread of impressions of the market as I can…
Added by John Sternal on November 26, 2013 at 7:51am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices for cars on the road rose 1.2% year-over-year according to October new listings. Monthly prices averaged $586.00 in October compared with $579.93 in October 2012. These prices compare to an average of $582.02 in September.
Among today’s popular leases, The Infiniti G37 saw the largest year-over-year increase, jumping 20.2% ($535.81) compared…
Added by John Sternal on November 25, 2013 at 8:52am — No Comments
You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts.
Added by Paul Potratz on November 22, 2013 at 3:00pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports credit approvals were relatively unchanged in October compared with the previous month. The year-to-date approvals for customer credit finished October at 72.8%, compared with September levels of 72.7%.
The current rate shows a marked improvement over last year’s percentage, when 64.4% of approvals were processed through the end of…
Added by John Sternal on November 20, 2013 at 1:35pm — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 8:40am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, driven by data from Black Book. Congratulations to Bill Jensen of Chase Auto Finance as he was chosen as the Auto Finance Executive of the Year. Dan Kennedy of General Motors was selected as the National Remarketing Executive of the Year. Jeff Haynes of BBVA Compass was chosen and honored as the Re3 Executive of the Year covering the…Continue
Added by John Sternal on November 19, 2013 at 12:06pm — No Comments
I've been working with Marshall from Northeast Lending in North Jersey for several months to help him acquire individuals in need of short term loans that have collateral to back up the funding. Regardless of their credit score, Marshall works with them to lend them the money that they need at a fair price to ensure that they can get their business back on track.
Over this time, he has helped so many businesses that I found for him through my marketing. If anyone is in need of a…Continue
Added by Jonathan Morales on November 18, 2013 at 8:30pm — No Comments
Membership Signup Fee $ 0.00
Posting Shipment Fee $ 0.00
Posting Available Truck Fee $ 0.00…Continue
Added by Thomas Spivey on November 15, 2013 at 1:49pm — No Comments
Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer
If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…
Added by Paul Potratz on November 15, 2013 at 1:26pm — No Comments
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…Continue
Added by Paul Potratz on November 13, 2013 at 9:20am — No Comments
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…
Added by Paul Potratz on November 12, 2013 at 12:14pm — No Comments
Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.
I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…Continue
Added by Mark Tewart on November 12, 2013 at 10:00am — No Comments
Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…Continue
Traffic is better, sales are up, profits are high, dealers are buying at NADA and the whole world is rosy. Don’t drink the water. I am not saying you should not be optimistic, and I am certainly not an economic forecaster coming with claims of doom and gloom. However, I am saying that your fortunes in the future will have a whole lot less to do with the economy than what business practices you put into place.
There is an over exuberance in dealer-land right now,…Continue
Added by Mark Tewart on November 11, 2013 at 10:00am — No Comments
With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.
Added by Paul Potratz on November 8, 2013 at 3:19pm — No Comments
Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.
Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…Continue
Added by Mark Tewart on November 8, 2013 at 10:00am — No Comments