Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when buying a car.
The single biggest reason 99% of consumers expect car buying (and…Continue
Added by Jim Dykstra on February 25, 2017 at 9:52am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…Continue
Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments
Your car only runs as well as you maintain it. Every car has different needs when it comes to maintenance, and it is essential for you to know what that is. Determine the total extent of care that you need based on its age and condition. In order to save you both time and money in the long run it is essential for you to consistently take good care of your vehicle. Here are just 5 ways that you should work to safeguard your car from the inside out.
Added by Anica Oaks on February 23, 2017 at 12:09pm — No Comments
You may not think much of a pebble or some other small piece of debris hitting your windshield. However, if it leaves a chip in the glass, it will need to be looked at and replaced as soon as possible. Here are some steps that you should you take if you notice a chip or other blemish in your windshield?
If you notice the chip…Continue
Added by Hannah Whittenly on February 22, 2017 at 1:58pm — No Comments
Most people don't truly understand how much they need their cars until they stop running properly. If your vehicle won't start or stopped running while on the way to the store, school or work, it is imperative that the problem is fixed right away. What are…Continue
Added by Lizzie Weakley on February 22, 2017 at 1:12pm — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
The all-inclusive 2017 US Women’s Car Dealer Report shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are taking action to market, to engage and to set forth a plan…Continue
Added by Anne Fleming on February 22, 2017 at 10:08am — No Comments
One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…Continue
Added by Lizzie Weakley on February 15, 2017 at 12:00pm — No Comments
Having a new car is fun and exciting, but the process of buying one is not.
It can be a very stressful and unpleasant experience, and it can be made worse if you make a mistake and wind up paying too much or getting a car you don't really want. Here are four mistakes you don't…
Added by Rachelle Wilber on February 15, 2017 at 11:30am — No Comments
If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car…Continue
Added by Kathy Wheat on February 15, 2017 at 2:30am — No Comments
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
Caring for your car is essential to your safety. Luckily, most car maintenance can be done in a minimal amount of time. Taking the time to maintain your car is absolutely essential when it comes to keeping your car and your family safe. Here are just a few tips to help make sure that your family is always safe in your car.
Added by Anica Oaks on February 13, 2017 at 1:33pm — No Comments
While most car owners can perform basic maintenance tasks like oil changes, many are scared of confronting more involved automotive repairs. The reality is, most vehicular repairs aren't that tough and typically revolve around replacing worn-out parts. Here are a few automotive repairs you can do yourself with nothing more than a jack, some stands, and a few basic tools.…Continue
Added by Eileen O'Shanassy on February 13, 2017 at 10:30am — No Comments
From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely…Continue
Added by Rachelle Wilber on February 10, 2017 at 11:04am — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…Continue
Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
Auto loans and insurance are two costs that you have to account for if you are going to own a vehicle. The loan is the amount that you finance to buy the car while the insurance is what protects your investment until the loan is paid off. What are some good ways to find the best prices on auto loans and auto insurance?
Added by Hannah Whittenly on February 1, 2017 at 3:30pm — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments