Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…Continue
Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…Continue
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments
We all sometimes find ourselves staring at certain decisions without knowing what to do. It might be which college to enroll in, or whether or not to buy a new house, but the big decision for car lovers is what to do with a car that doesn't run anymore. It's stressful, especially if you're emotionally tied to your car or don't want to bother with repairs. You don't know what to do so you ask your friends - they all have different ideas and opinions, and in the end you're…Continue
Added by Bob Gormano on July 10, 2015 at 2:13am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.
The article explains how Okeke has been willing to do…Continue
Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments
Owning a luxury car is the stuff of dreams for many. Not many people can however achieve this dream in their lifetime. And among those who achieve their dreams of owning a great luxury car, it is the Mercedes which rules the roost. There is something poetic in the name, ‘Mercedes’ itself. Once you own a Mercedes you will naturally become the envy of many. However, owning a Mercedes and taking care of it are two different aspects. For the Mercedes to function to its optimum capacity and for…Continue
Added by Rahul Paul on July 3, 2015 at 12:16am — No Comments
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with…
Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…Continue
Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments
Are you having a tough time dealing with your just-damaged car? Well, with the thought of getting it properly repaired and that of the nightmare of negotiating with the insurance companies, you might end up getting goose bumps every now and then. The stress can be skyrocketing if you have never…Continue
Added by Satyajit Seal on June 28, 2015 at 9:30pm — No Comments
Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.
Did You Know?…
Car tuning is becoming a new trend to modify the vehicles for a better experience. This process of modifying vehicles is started from the time when automobiles are introduced to the market.
There is lots of hope for the car tuning industries as people are more or less fashionable with their cars and also spend their time to renovate it.…Continue
Added by Satyajit Seal on June 22, 2015 at 1:39am — No Comments
“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […Continue
Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments
In the summer time, it's travel time. People just can't resist the call of sunny blue skies and fun road trips.
Hit the road Jack, but don't ever look back. Unless it's the rear bumper falling off, then you might want to think twice. High heat and long but fun drives are always tough on vehicles. Underinflated tires, dirty or cracked…Continue
Added by Jirakee jones on June 17, 2015 at 2:15am — No Comments
Should the auto industry be paying closer attention to SubPrime Leasing? Recent comments from KBB and Autotrader analysts said competition might be encouraging lenders to explore this profile further. Butbelieves this is a segment that not only offers lower-than-expected risk, but one that could benefit from more leasing options.
Added by John Sternal on June 10, 2015 at 1:59pm — No Comments
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 5:30am — No Comments
Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…Continue
Added by Anne Fleming on June 3, 2015 at 10:24am — No Comments
All Car Segments Declined While Full-Size Vans Increased
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…Continue
Added by Black Book on May 27, 2015 at 7:41am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments