Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:
Added by Brooke Chaplan on December 9, 2016 at 11:00am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…Continue
Added by Paul Potratz on December 9, 2016 at 10:36am — No Comments
Basically, every business resides on Facebook. The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.
Auto makers are well aware of social media trends, so they cleverly pitch their messages towards targeted audience. Social media platform provides many chances for interaction with fans, loyal customers and potential ones.
Added by Tony Trout on December 8, 2016 at 11:37pm — No Comments
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for…Continue
Added by Lizzie Weakley on December 8, 2016 at 9:57am — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The…Continue
Added by Chris Miller on November 23, 2016 at 5:53am — No Comments
One of the objectives I'll be working on in the coming year is to refine the tactics I'll be using to reach out to all the people I think will be able to move us forward.....
We, here at Rechtschaffen Motors will be reporting on the changes…Continue
Added by Barry Neuman on November 20, 2016 at 5:53pm — No Comments
Olathe, KS, November 15, 2016 – LotPop, the virtual dealership management team for franchised new car and independent used car dealerships, announced today LotScore powered by LotPop, a weekly report of a dealers’ top inventory, market and pricing indicators to help drive more used car sales at higher margins.
LotScore will challenge dealers to question how they traditionally look at inventory management.
“Dealers using inventory management systems have access to so…Continue
Added by Jim Leman on November 15, 2016 at 1:26pm — No Comments
Buying a new car can be an exciting time, and you may be dreaming about cruising down the road in your new vehicle in the near future. However, before your dream can become a reality, you must first find the right vehicle to purchase and negotiate a great deal. To ensure…Continue
Added by Lizzie Weakley on November 11, 2016 at 2:40pm — No Comments
Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!
Women & Reviews: A Closer Look…
Added by Anne Fleming on November 9, 2016 at 7:42am — No Comments
Most of the population of vehicle owners and drivers consider the engine to be the most important aspect of the vehicle, requiring the most amount of maintenance and care to ensure the vehicle's condition through the years. But there is one integral part of the drivetrain of a…Continue
Added by Lizzie Weakley on November 6, 2016 at 11:30am — No Comments
For a car enthusiast, owning a genuine classic model is a dream come true. For many, it remains merely a fantasy. For the lucky ones who manage to score their own antique ride, however, the fun is just beginning. One of the most rewarding parts of owning a classic car is getting to…Continue
Added by Rachelle Wilber on November 6, 2016 at 7:30am — No Comments
Knowing when it is time to trade in your car and get a new one can be difficult. Timing your trade-in just right is part science, part art. But there are some signs that tell when it might be a good time. Here are five signs it is time to trade in your car for an…Continue
Added by Lizzie Weakley on October 31, 2016 at 11:01am — No Comments
Unfortunately accidents happen – and when they do you’ll most likely find yourself having to deal with your insurance company.
As soon as possible following your accident it’s advisable to notify your insurance company (regardless of whether it was your fault, or not). If you have fully comprehensive insurance then the damage to your vehicle should be covered by the terms and conditions of your policy. Otherwise, for third party policies, you may find yourself unable to claim for…Continue
Added by Rahul Paul on October 30, 2016 at 10:26pm — No Comments
For those who don't like making a car payment, keeping your old car running as long as possible can be a prudent fiscal move. However, keeping that car running may not always be easy. The good news is that there are some quick fixes that you can make to ensure that your vehicle stays in good condition for as long as…Continue
Added by Emma Sturgis on October 29, 2016 at 1:00pm — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can…Continue
Added by Lizzie Weakley on October 21, 2016 at 2:30pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Honda is one of the most reputable brands in automobile industry and manufactures some of the best new vehicles in Texas you’re likely to find. It has been producing vehicles in America from the past 33 years. Honda builds fully reliable and fuel efficient vehicles with advanced safety technologies that have been sold…Continue
Added by hondaofburleson on October 20, 2016 at 10:00pm — No Comments