Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market
CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.
Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…
Most people go down the route of seeking car finance in Norfolk when they want a new vehicle. There are many reasons why this is the case. Not only does it provide financial benefits and make it easier for you to manage your money. But you will also benefit from a better choice of vehicles and it is likely that you will find it easier to secure a loan. Nonetheless, the only issue comes when choosing a lender, as there are so many different companies to choose…Continue
Added by tony croose on April 8, 2015 at 10:44pm — No Comments
The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…Continue
Added by Anne Fleming on April 8, 2015 at 11:30am — No Comments
Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:
Statistics show that older drivers are safer drivers. The price…Continue
Added by kate grant on April 7, 2015 at 12:31am — No Comments
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them. Keep these 3 concepts in mind when asking for a customer’s phone number.
Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments
Bad credit car loans can be referred to as loans or financial products that are designed especially for individuals that have an impaired credit history. If you are planning to opt for these loans, you can be assured that you will be offered loan of up to at least 150% of the value of the car. This holds true for car loans for bad credit rating in Melbourne and also across the whole of Australia. This percentage of the loan…Continue
Added by Satyajit Seal on March 20, 2015 at 4:18am — No Comments
Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…Continue
Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
We’ve all seen cars abandoned on the side of the road. Most often these abandoned cars are older and have broken down. Every now and again you might see a newer looking sports car temporarily abandoned because of a flat tire. But drivers on a freeway in Dallas were surprised early Monday morning to see a bright yellow Lamborghini Gallardo left abandoned on the side of the road. Police were called to the scene at about 3:30 a.m. to investigate the abandoned sports car. The lambo had crashed…Continue
Added by katy hill on March 15, 2015 at 8:50pm — No Comments
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the…Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
I was actually reading a Contently article called “…Continue
It’s Officially the Women Buyers Era...
OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.
How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.
Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments
Buying a car is no longer an expensive proposition, but buying a top quality car still is. The auto industry has showcased a number of decent models lately, some of them are visually enticing while the USP of some others is fuel efficiency.
In this article, we’ll discuss some of the energy efficient cars that are not too expensive, but highly energy efficient. Purchasing any of these cars ensures you will not only save money at the time of buying the car, but also on…Continue
Added by Katie Smith on February 10, 2015 at 1:35am — No Comments
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…Continue
CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…
Added by John Sternal on January 28, 2015 at 6:37am — No Comments
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue