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I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

How to buy online - car seats, baby car seats and more

The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get satisfied by a thing such as a car seat to buy. No one needs that, and that is the reason that these products sell…

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Added by Siddhartha Rahut on July 21, 2014 at 4:42am — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by Cobalt on July 17, 2014 at 8:55am — No Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

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Added by John Sternal on July 9, 2014 at 2:05pm — No Comments

The Top Rated Car Brands by Women: How does Your Stack Up?

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedez-Benz -…

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Added by Anne Fleming on July 9, 2014 at 7:30am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Why you should get your car serviced at Perth Swedish Auto

Perth Swedish Auto has created a name for itself following the quality services which they offer clients from all over Australia. The company deals in car repair services and servicing. If you happen to be in Australia, or Perth, to be specific, you can take advantage of the services which this reputed company has to offer. Here are some of the reasons why you should get a hold of their experts.

Perth Swedish Auto offers a wide range of repair and servicing services for people with…

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Added by Merry Gomes on July 8, 2014 at 4:02am — No Comments

How specialized auto repair centres can be of great help

Why should you identify a reliable and reputed car repair company service provider? The number of vehicle owners is getting bigger and bigger every day and the car industry can undoubtedly be described as one of the rapidly developing industries in the world. Cars play an important role to increase the mobility of the people. Purchasing a car has become a hassle free process in these days because of the availability of different types of loans and maintaining the car has also become quite…

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Added by Merry Gomes on July 8, 2014 at 3:30am — No Comments

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. 

On this episode of …

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Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

      "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota…

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Added by John Sternal on July 1, 2014 at 10:12am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  

This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …

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Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also…

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Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments

Car Lease Credit Approvals Reach New Low for the Year

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.

Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April…

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Added by John Sternal on June 25, 2014 at 6:16am — No Comments

Insurance Premiums Cause People To Change Their Car?

Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).



But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are…

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Added by John Sternal on June 19, 2014 at 10:05am — 1 Comment

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