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Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.
“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…
Added by John Sternal on January 22, 2015 at 6:48am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.
The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…
Added by John Sternal on January 20, 2015 at 12:17pm — No Comments
Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…Continue
Added by Black Book on January 19, 2015 at 8:47am — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…
Added by John Sternal on January 14, 2015 at 1:33pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 1:45pm — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…Continue
Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.
Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…
Added by John Sternal on December 4, 2014 at 4:22pm — No Comments
With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…Continue
Added by Brad Simmons on November 25, 2014 at 11:48am — No Comments
As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…Continue
Added by Angela Smith on November 22, 2014 at 10:00am — No Comments
As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies. We are also adding new technology that has never been available under one brand.
Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.
Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…
Added by John Sternal on November 18, 2014 at 5:59am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.
However, a closer look at luxury lease exchange trends on…
Added by John Sternal on November 13, 2014 at 11:08am — No Comments
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…Continue
Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments