Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…Continue
Added by Paul Potratz on January 20, 2017 at 11:52am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments
Are you disgruntled with your New Jersey car insurance company’s offer? It’s about time you stopped worrying because there’s a possibility that the price offered by your insurance company might be lesser than the actual market value of your car. Now, here’s something that you need to understand. You deserve to get a fair settlement. Therefore, you can consider getting free car appraisals New Jersey services to find the true value of your car.…Continue
Added by Olivia Grey on January 16, 2017 at 11:38pm — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
There are a lot of choices for consumers as far as where to take their vehicle for maintenance. And, while consumers are required to visit franchise dealerships for warranty and recall work, the majority of service revenue lies in regular maintenance. That is why a great and consistent customer experience is so important each and…Continue
Added by Tim Clay on January 11, 2017 at 5:30am — No Comments
Cars are still the main way of transportation, so their number is increasing each year. There are more than a billion cars on the planet right now. A small number of them are sports cars that offer impressive performances. A few years back, we had an opportunity to see the first ever electric sports car. It was Tesla. Now, Tesla is going to get the first rival. The name of a new car in question is the FF 91.
FF 91 has been developed by Faraday Future and it has been revealed in Las…Continue
Added by Emily Lopes on January 10, 2017 at 8:30am — No Comments
Buying your first car is an exciting time. Owning a car means truly having freedom to travel. You can go where you want when you want to. However, owning a car is also a significant responsibility. It’s a big investment. You don’t want to make any serious mistakes. With that in mind, here are a few things…Continue
Added by Lizzie Weakley on January 9, 2017 at 4:00pm — No Comments
PLANO, TX, January 9, 2017 – DealerDoc, the solution for out-of-state titling made easy, said today its one-stop online process helps new and used car dealers capture more business from millennial-aged buyers wanting to buy…Continue
Added by Jim Leman on January 9, 2017 at 7:00am — No Comments
I get it.....
The Automotive Industry has to embrace emerging technologies.....
Mobile technology is no doubt at the forefront of this movement.....
We, as professionals, need to educate ourselves to understand the impact of mobile tech.....
Specifically, mobile app…Continue
Added by Barry Neuman on January 8, 2017 at 5:19pm — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments
Ownership of a restored classic car may be good for your soul, but it will be better for your pocketbook if you can maintain the condition of your car. Thankfully, with a little forethought and regular maintenance, you can keep your baby purring long after you’ve paid it off.
Added by Rachael Murphey on January 6, 2017 at 9:00am — No Comments
Rear-end collisions are among the most common auto accidents. If you're ever involved in one of these accidents, you may suffer extensive personal injuries and financial hardships, even when the accident wasn’t your fault. Here are four ways to help you avoid a rear-end collision.
Added by Hannah Whittenly on January 5, 2017 at 8:30am — No Comments
The number one drive of a salesperson is to get you into one of their cars making the auto industry a strong buyers’ market. Understand that there are unprecedented struggles facing the industry, and so are the deals available for you as the buyer. As a savvy buyer, you need to be thoroughly prepared before setting foot in any…Continue
Added by Hannah Whittenly on January 2, 2017 at 8:00am — No Comments
So here we are again at the beginning of a new year.....
Time to do the ritual of setting goals.....
Looking ahead, we're excited about all the possibilities in front of us.....
In the Auto Industry, it means finding ways to sell more cars.....
Added by Barry Neuman on January 1, 2017 at 5:59pm — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
You need to transport your vehicle from one location to another.
Sounds simple, doesn’t it? In reality, it’s anything but. Door to door transport can be a hassle if…
Added by Mike Davidson on December 29, 2016 at 7:00am — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments
Although damage to a vehicle can result in hundreds, or even thousands of dollars in auto body repairs through a professional mechanic, most drivers do not need to pay these high prices. It is entirely possible to perform many of these repairs for a fraction of the cost with a little DIY know-how. Consider the following low-cost tricks for fixing…Continue
Added by Eileen O'Shanassy on December 19, 2016 at 2:00pm — No Comments
Have you ever heard of Google Tag Manager?
If you haven’t, you’re losing customers!
There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…Continue
Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments