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All ADM Blog Posts Tagged 'campaigns:' (1)

Multi-Platform Ads Boost Effectiveness Of Campaigns: Impact Extends Beyond Reach To Customer Behavior

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study Shows Impact Extends Beyond Reach To Customer Behavior. Advertising on multiple platforms results in a significant increase in a campaign's conversion rate, namely the percentage of consumers exposed to ads who actually purchase the product or service being advertised, according to a study released Tuesday by Integrated Media Measurement.



Integrated Media issued… Continue

Added by Ralph Paglia on June 25, 2008 at 10:00pm — No Comments

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