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All ADM Blog Posts Tagged 'campaigns' (12)

Five Tips for Successful Email Acquisition

Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.

Experian recently released a white paper titled, “E-Mail…

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Added by Mike Gorun on February 19, 2013 at 8:30am — 9 Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

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Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…

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Added by Constance Shook on September 18, 2012 at 8:30am — No Comments

Creating Consistent Messaging Creates Meaning for Your Customers

In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…

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Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments

Capitalizing on Vehicle Ownership Retention in Direct Marketing

With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.

But will new vehicle purchases…

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Added by Stacy Mueller on December 10, 2010 at 8:33am — No Comments

Who wouldn’t love to win a 100% rebate on their holiday purchases

With Thanksgiving now a week away, I think we can now officially call it the beginning of the holiday season. With it comes the changing of the seasons bringing cooler weather and beautiful color changes. Or at least all the color changes the trees here in sunny California can muster. Changing weather means its time to start thinking about doing cold weather Insurance Programs with your next… Continue

Added by AutoQueen Christine on November 18, 2010 at 1:46pm — No Comments

Going Mobile: Messaging Can Take Sales to Another Level

As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.



At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…

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Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments

Progress as Promised: Customer Service at the Dealership

Progress as Promised: Customer Service at the Dealership



In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.

While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…

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Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments

Social Search & Database Management: How Can You Adapt?

In today’s technology-based environment, businesses and consumers have turned away from the traditional mainstays for information gathering. Rather, they are utilizing other avenues to obtain information and share amongst peers. Social… Continue

Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments

Are Your Direct Marketing Channels in the Technology Fastlane?

Are you changing your marketing channels to keep up with the latest technology trends? Text messaging has become the norm in social behavior and is slowly becoming accepted between businesses and their consumers. Before you decide that you have to communicate differently because “everyone” is doing so or the technology dictates it, take a step back and assess the following processes in your automotive dealership’s direct marketing plans:



* More and more, customers are using their… Continue

Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments

Sell the Sizzle-CashForClunkers Success

Sell the sizzle not the steak. A phrase that though well turned is still every bit applicable today as when it was first coined.

As with any business our goal is to accentuate the positive of a given situation and find somewhere within the public mass a chord of commonality upon which to build value rapport, and ultimately a lasting business relationship.

With the CARS Program, we could choose to wait on the sidelines as the belle of the ball hoping our dance card would fill or make… Continue

Added by Bryan Armstrong on August 10, 2009 at 8:02pm — 2 Comments

Target Car Buyers Seeking Green Vehicles with Google AdWords™ Campaigns

You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.



What Search Engines are these consumers using?

In March 2008,… Continue

Added by Ralph Paglia on August 17, 2008 at 1:30pm — No Comments

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