Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA.…Continue
Added by Chris Miller on September 16, 2015 at 5:30am — No Comments
Experian recently released a white paper titled, “E-Mail…Continue
On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog. You can also get more information about this on this link: Google Adwords Enhanced…Continue
Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…Continue
Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments
With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.
But will new vehicle purchases…Continue
Added by Stacy Mueller on December 10, 2010 at 8:33am — No Comments
Added by AutoQueen Christine on November 18, 2010 at 1:46pm — No Comments
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…Continue
Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments
In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.
While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…Continue
Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments
Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments
Added by Stacy Mueller on September 1, 2010 at 2:27pm — No Comments
Added by Ralph Paglia on August 17, 2008 at 1:30pm — No Comments