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All ADM Blog Posts Tagged 'campaign' (22)


Influencer
Importing Campaign Cost Data into Google Analytics

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the…

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Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments


Vendor
Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google…

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Added by Steve White on January 9, 2017 at 6:36am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments


Influencer
What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments


Influencer
There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

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Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments


Influencer
Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



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Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments


Influencer
Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments


Influencer
Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments


Influencer
Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments


Influencer
Local VS National Marketing

AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.

“It focused almost entirely on covering local news, local people and local…

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Added by Amanda Meuwissen on August 20, 2012 at 7:53am — No Comments


Influencer
Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…

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Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments


Influencer
Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…

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Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments


Influencer
Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments


Influencer
DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
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Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments


Influencer
Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

Sell 250+ Used Cars This Weekend, or, Is Direct Mail Worthy of Your Marketing Dollars?

YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…

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Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments

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