Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'campaign' (20)

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

Continue

Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

Continue

Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments

There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

Continue

Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments

Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



Continue

Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments

Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

Continue

Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

Continue

Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

Continue

Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Local VS National Marketing

AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.

“It focused almost entirely on covering local news, local people and local…

Continue

Added by Amanda Meuwissen on August 20, 2012 at 7:53am — No Comments

Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…

Continue

Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments

Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…

Continue

Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

Continue

Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
Continue

Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

Continue

Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

Sell 250+ Used Cars This Weekend, or, Is Direct Mail Worthy of Your Marketing Dollars?

YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…

Continue

Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments

What has a Banana Split to do with answering your incoming email leads?

Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.



Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue

Added by VJ on August 11, 2008 at 12:47pm — 4 Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

Continue

Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service