Professional Community for Car Dealers, Automotive Marketers and Sales Managers
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…Continue
Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis…Continue
Added by Chip King on March 1, 2012 at 3:00am — No Comments
Added by Chip King on January 7, 2012 at 2:06pm — No Comments
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid
(and least trained) employees in a company. I am referring, of course,
to the telephone. The good news is this leak can be…
Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments
Added by Glenn Pasch on June 1, 2010 at 6:14pm — No Comments
Added by Glenn Pasch on March 31, 2010 at 4:44am — No Comments
When I was at the I NADA convention a month or so ago, I met many great dealers who were excited about their prospects for 2010 and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’ stores.
I was asked many times what my company does and my response was, “Improving customer service and sales through consistent management…Continue
Added by Glenn Pasch on March 15, 2010 at 8:19pm — No Comments