Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…
Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments
“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams
72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online…
ContinueAdded by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to schedule…
ContinueAdded by Mike Gorun on September 27, 2016 at 6:07am — No Comments
I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop…
Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…
Added by David Metter on August 13, 2015 at 5:30am — No Comments
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text…
ContinueAdded by Brian Cox on February 10, 2015 at 5:30am — 1 Comment
What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the…
ContinueAdded by Patrick Kelly on October 23, 2014 at 11:00am — No Comments
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…
ContinueAdded by Patrick Kelly on October 16, 2014 at 10:41am — No Comments
AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers
Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.
Building on twenty years of call center experience…
ContinueAdded by Patrick Kelly on October 13, 2014 at 9:30am — No Comments
Lead > Contact > Show > Sell (LCSS).
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing…
ContinueAdded by Larry Bruce on July 21, 2014 at 7:00am — 6 Comments
http://www.automotivedigitaltraining.com
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…
ContinueAdded by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Added by Chip King on February 2, 2013 at 9:30am — 9 Comments
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…
ContinueAdded by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
Added by Chip King on August 28, 2012 at 10:27am — 6 Comments
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Added by Chip King on March 10, 2012 at 6:23am — 2 Comments
Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis…
Added by Chip King on March 1, 2012 at 3:00am — No Comments
Added by Chip King on January 7, 2012 at 2:06pm — No Comments
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid
(and least trained) employees in a company. I am referring, of course,
to the telephone. The good news is this leak can be…
Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
1999
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
June 4, 2018 at 6pm to May 31, 2019 at 7pm – USA
0 Comments 2 LikesSeptember 23, 2018 to April 30, 2019 – Conference Centers
0 Comments 1 LikeDecember 8, 2018 at 6pm to December 8, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesDecember 14, 2018 to December 14, 2019 – Sydney, NSW, Australia
0 Comments 0 LikesDecember 21, 2018 at 6pm to December 21, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesDecember 28, 2018 at 6pm to December 28, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 8, 2019 at 6pm to January 8, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 16, 2019 at 6pm to January 16, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 23, 2019 at 6pm to January 23, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 30, 2019 at 6pm to January 30, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 5, 2019 at 6pm to February 5, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 12, 2019 at 6pm to February 12, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 21, 2019 from 12pm to 1pm – https://digitalairstrike.com/10-ways-to-use-AI
0 Comments 1 LikeGetting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
© 2019 Created by Ralph Paglia.
Powered by