Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced
Video, in and of itself, has proven…Continue
Added by Timmy D. James on October 19, 2020 at 8:30am — No Comments
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments
Added by Dean Martin on March 29, 2019 at 7:00am — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.
Author and thought-leader…Continue
Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments
“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams
72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and online tracking just paints one side of the picture. To understand customer…Continue
Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…Continue
Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments
I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop ups offering “$100 off your purchase.” Or, the most…Continue
Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…Continue
Added by David Metter on August 13, 2015 at 5:30am — No Comments
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text descriptions and features of vehicles on websites are…Continue
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My…Continue
Added by Patrick Kelly on October 23, 2014 at 11:00am — No Comments
When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.
The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…Continue
Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments
AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers
Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.
Building on twenty years of call center experience…Continue
Added by Patrick Kelly on October 13, 2014 at 9:30am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…Continue
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…Continue
Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economic crises and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis…Continue
Added by Chip King on March 1, 2012 at 3:00am — No Comments