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All ADM Blog Posts Tagged 'by' (71)

Flick Fusion Wins AWA Award for Best Automotive Website Merchandising Software, Presented by PCG Companies

Urbandale, IA—Flick Fusion today announced that its flagship video marketing platform, Smart Flicks, has won a 2018 Automotive Website Award (AWA) for the Best Website Merchandising…

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Added by Timmy D. James on April 3, 2018 at 6:00am — No Comments

J.D. Byrider Applies Equifax Ignite™, Increases Auto Buyer Approvals by 10 Percent

When J.D. Byrider, a  leading used car sales and finance enterprise, expanded geographically and organically, they began an engagement with Equifax Inc. (NYSE:  EFX), a global…

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Added by John Sternal on March 20, 2018 at 12:00pm — No Comments

Google Dealer Playbook Report by Automotive News

Automotive News asked:
                        "How To Best Use…
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Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments

Google Dealer Playbook Analysis by Launch Digital and Dealer Inspire

The long awaited Google Dealer Playbook was officially released on September 18th, 2017 at the Digital Dealer Conference in Las Vegas.

This playbook is filled with insights directly from Google on how car dealerships…

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Added by Ralph Paglia on September 29, 2017 at 8:30pm — No Comments

Women-Drivers.com names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is…
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Added by Anne Fleming on February 1, 2016 at 1:30pm — 3 Comments

What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments

Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After…

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Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

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Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…

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Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

Know Your Market: Most Desired Car Features by Generation

What Americans Find Most Important in a New Vehicle, by Generation

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…

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Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments

FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…
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Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…

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Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…

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Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

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Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

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Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…

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Added by Anne Fleming on August 5, 2015 at 3:17pm — 1 Comment

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
  2. You have a chance to…
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Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

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Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments

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