Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
We spend a lot of time in our cars, but many people fail to realize just how many ways they can make their commutes a bit better. Fortunately, many fairly inexpensive accessories can make driving safer and more enjoyable. Here are six car accessories to consider picking up.…
Added by Brooke Chaplan on July 18, 2016 at 2:00pm — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there…Continue
Added by Joe Orr on June 7, 2016 at 6:29am — No Comments
If you are getting ready for your first car, then you probably have no idea where to start. The excitement of buying a vehicle is probably overwhelming you into a frozen state of mind. All you know is that you need to find the right car so you don’t get stuck with something disappointing. The following are five tips that you can use to find a car that is right for you:
1. Write a List of Qualities That You Desire
The first step in the process of finding a car that is…Continue
Added by Lizzie Weakley on April 24, 2016 at 12:00pm — No Comments
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’
I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a…Continue
Just as you wouldn't buy a home with paying for a title search, you shouldn't buy a used car without obtaining a vehicle history report on it. Rather than view a vehicle history report as an unnecessary expense, consider it an insurance investment that may save…Continue
Added by Lizzie Weakley on February 21, 2016 at 9:30am — No Comments
The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you…Continue
Added by Christine Floreno on January 23, 2016 at 4:30am — No Comments
I believe that, as an automotive community, we intuitively know that we need to change.
The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…
Added by Joe Orr on December 22, 2015 at 5:30am — No Comments
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joey Little on November 5, 2015 at 1:00pm — No Comments
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…Continue
Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments
Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen. However, one surprising argument posted in…Continue
A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their…Continue
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…Continue
Added by David Metter on May 12, 2015 at 10:51am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the…Continue
Added by CDK Global on February 2, 2015 at 3:00pm — No Comments
1. Catch the ball
Nothing positive can happen until the receiver completes the catch.
2. Try to make additional…Continue
Added by Al Mosher on November 26, 2013 at 5:48am — No Comments
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
Let’s look at some of the bad advice you…Continue
The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.
But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.
Perhaps TRUEcar has the right idea about…Continue