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All ADM Blog Posts Tagged 'buying' (20)

Sales = Touchdowns

I was watching football Sunday and I got to thinking about the job of a receiver. I decided a receiver has three jobs:

 

1.        Catch the ball

Nothing positive can happen until the receiver completes the catch.

 

2.        Try to make additional…

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Added by Al Mosher on November 26, 2013 at 5:48am — No Comments

Your Sales Process is Wrong.......Dead Wrong

Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.

Let’s look at some of the bad advice you…

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Added by Al Mosher on November 7, 2013 at 3:30am — 13 Comments

Who's selling cars to people who hate the buying process?



The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.

But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.

Perhaps TRUEcar has the right idea about…

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Added by Bill Sattree on October 1, 2013 at 2:30pm — 1 Comment

5 Questions to Ask A Car Dealer Before You Buy

 

Print

1. WHERE DID YOU PURCHASE THE VEHICLE?

Based on the answer to this question, you can infer a lot about the car you are interested in purchasing. For instance, if the answer is, “we bought the car at a fleet auction hosted by the Department of Transportation”, then you can be assured the vehicle has been serviced religiously every 2,000-3,000 miles.…

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Added by Scott Parrott on August 28, 2013 at 10:43am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments

Pay plans need to change - the customers certainly have

Remember that old adage about the definition of insanity?  Well, if we expect to have different results in our dealerships, we must look at many things differently.…

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Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

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Added by James Schaefer on June 7, 2012 at 1:56pm — 1 Comment

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive?



Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".



While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…

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Added by Chris Fousek on February 10, 2012 at 10:10pm — 3 Comments

Are You Buying Bogus Reviews?

Are You Buying Bogus Google Reviews from a Black Hat Reputation Management Company?



Unless you just landed on earth, you have probably heard of reputation management and the importance of monitoring what people are…

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Added by Jeffrey Taylor on January 17, 2012 at 2:30pm — 60 Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

 

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

 …

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Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

How to buy a car, and have fun doing it.

Volkswagen in Formula 1

My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…

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Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments

J.D. Power and Associates Announces the Death of Demographics

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.



Looking at…

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Added by Amanda Meuwissen on June 21, 2011 at 6:48am — 1 Comment

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices

 

Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…

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Added by sara callahan on January 17, 2011 at 5:54am — No Comments

Automotive Leasing Terminology Explained...

Leasing a vehicle is based entirely on the idea that you only pay for what you use. Most modern leases will guarantee the value at the end of the lease term. The purpose of this article is to familiarize you with the terms you will see and hear when you visit the dealership.



Manufacturer's Suggested Retail Price = MSRP
MSRP is the full price for a vehicle as displayed on its window sticker, including optional packages and…
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Added by Richard Hamel on May 7, 2010 at 9:17am — No Comments

What are the advantages of leasing an auto?

Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.




What are the advantages?




Lower Monthly Payments


Because you only pay…
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Added by Richard Hamel on April 29, 2010 at 9:37am — No Comments

EveryCarListed.Com Announces Video Integration On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL -… Continue

Added by Philip Zelinger on July 21, 2009 at 10:38am — No Comments

Automotive Advertising Agencies Love EveryCarListed.Com!

As the President of AdAgencyOnline, L.L.C. and the host of a blog talk radio station on automotive advertising - WAAOL, All Automotive Advertising All The Time - I have had the opportunity to review many inventory based automotive advertising websites. I can honestly say that none of them provide the added values to consumers, auto dealers and automotive advertising agencies that are offered on EveryCarListed.Com.



Their free “For Sale By Owner”… Continue

Added by Meg on December 30, 2008 at 6:30pm — No Comments

Tis the Season for Smart Savvy Women to Get a Great Car Deal Video Shopping on AskPatty.com AskPatty.com

AskPatty.com has partnered with driverTV.com to launch a new video car shopping experience designed specifically for smart, savvy women car buyers. Women who want a faster, easier, more powerful way to research and get a quote for a new car or truck without getting bogged down in car lingo will love this new video car shopping experience. driverTV is the leading producer and distributor of professionally produced,… Continue

Added by Jody DeVere on December 1, 2008 at 2:00am — No Comments

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