ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with…Continue
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…Continue
Added by Ketty Colom on June 26, 2013 at 9:12am — No Comments
Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…Continue
Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments
Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.
This is why, according to Shep Hyken, the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…Continue
Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Yesterday we discussed the different places to find information on your Buyer Persona, or ideal customer, in your CRM and other data sources. While looking through these sources, you will need to be looking for particular attributes about your ideal customer that will allow you to effectively market your dealership to this group of consumers.
To target your content…Continue
Added by Rebecca Kon on May 3, 2013 at 6:29am — No Comments
Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.
The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…Continue
Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments
In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.
It is forecasted that the mobile…Continue
Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments
AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree.
AskPatty.com Inc., a website, blog, and online resource that serves as a…Continue
Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments
Came across this excellent article!
Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…
Added by Jody DeVere on February 23, 2012 at 12:20pm — No Comments
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 7:39am — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography…Continue
Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments
Added by sara callahan on December 20, 2010 at 7:08am — No Comments