Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments
Planning an event soon?
If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.
Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…Continue
Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear…Continue
Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments
What do you do for a living?
Whether it’s marketing or building a business, your business needs clients to…Continue
Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…Continue
Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments
Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!
We’d love to hear what you have to say. Comment…Continue
Added by Paul Potratz on May 2, 2017 at 10:31am — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…Continue
Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…Continue
Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
Are you planning on going to a trade show this year?
So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts…Continue
Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments
Employees who drive their own vehicles for business purposes are required by law to be reimbursed for their expenses. The costs of fuel, insurance and wear and tear on an employee's vehicle can be considerable. These four tips will help you to keep…Continue
Added by Brooke Chaplan on January 17, 2017 at 12:30pm — No Comments
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments