Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'business' (87)

Communication: Keys to Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…


Added by Joseph Little on October 1, 2015 at 1:00pm — 1 Comment

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…


Added by David Metter on August 27, 2015 at 9:00am — No Comments

Overcoming Resistance To New Technology

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like…


Added by Richard Holland on May 14, 2015 at 9:00am — No Comments

The Road to Successful Marketing

With all the marketing resources available to us today, you would think marketing would be easier than ever.  The truth is, because there are so many options it is just that much more difficult to find the marketing tactics that work for your business.  Specific marketing techniques do not work for every type of business, and there is a lot that company owners have to analyze in order to choose the right marketing strategies without wasting valuable money.  There are marketing guidelines,…


Added by cassy carter on March 18, 2015 at 8:50pm — No Comments

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…


Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment

The Latest Google Update Helps Car Dealers

Colleen Harris, SEO Specialist
by Colleen Harris, SEO Specialist

Yes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …


Added by CDK Global on March 3, 2015 at 11:30am — No Comments

What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…


Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

Is Going Above & Beyond Really the Path to Customer Loyalty?

Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…


Added by Richard Holland on January 29, 2015 at 7:00am — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…


Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments

Starbucks Is Playing Offense and What Dealers Can Learn From It

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait…


Added by Richard Holland on November 28, 2014 at 5:30am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.




Added by sara callahan on November 25, 2014 at 5:30am — No Comments

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises…


Added by Richard Holland on November 20, 2014 at 6:00am — No Comments

What’s in Your Wallet?

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to…


Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 


In an interesting…


Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…


Added by sara callahan on October 22, 2014 at 6:00am — No Comments

How to Make Lemonade Out of Lemons: the Easy Way

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…


Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments

Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…


Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…


Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments

How Social Media Can Affect Your B2B Opportunities

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…


Added by sara callahan on May 28, 2014 at 4:51am — 2 Comments

Do You Know How To Compete?

Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website:
Like us on Facebook:
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service