Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'building' (23)

What Every Business Should Consider Before Settling on a Location

At some time, most businesses that survive long enough will need to move locations. Over time, moving is almost as inevitable to business as it is to your personal life.

 

There are, of course, a number of things that businesses automatically consider, such as price and square footage suitable to their needs, but there are a number of other considerations that should also be…

Continue

Added by Brooke Chaplan on April 16, 2018 at 2:04pm — No Comments

3 Business Assets You Can’t Afford without Doing Your Homework

Many types of businesses in a wide range of industries need to purchase various assets over the years. These assets may be very expensive, and business owners may need to properly plan for their purchase in order to avoid financial strain on the company. While these assets may be expensive, they are…

Continue

Added by Brooke Chaplan on December 27, 2017 at 2:30pm — No Comments

Lighten Up! 3 Ways to Make Your Office Brighter

Your office is the base of your business and of your operations. It must operate as a place of productivity, a makeshift cafeteria during lunchtime, a meeting room, and a reading room. All of these functions can become difficult to execute if your office lacks the correct amount of light. If you’ve noticed that your office is too dark or depressing to promote productivity, consider implementing…

Continue

Added by Brooke Chaplan on December 18, 2017 at 2:30pm — No Comments

Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue …

Continue

Added by Bill Wittenmyer on July 27, 2017 at 6:39am — No Comments

How One Dealer’s Gumbo Attracted His Community

A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…

Continue

Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments

How it's Made: Understanding the Ins and Outs of Building Automobiles

Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.



More than 50 nations in the world produced…

Continue

Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments

Bought A Building? A Short Guiding to Protecting Your Business’ Largest Investment

A building may well be the largest investment you ever make in your business.

It gives you a chance to get out of the rental cycle and allows you a degree of permanency that you just can’t get from a lease. This investment must be protected, though, if you want it to pay off. Below…

Continue

Added by Brooke Chaplan on November 22, 2016 at 12:00pm — No Comments

The Service Advisors "6 Steps to Happy Bank Deposits"

Here is a simple way to make more every month. 

It's called the "6 Steps to Happy Bank Deposits" and it goes like this.

1st, write down what you make per month…

Continue

Added by Leonard Buchholz on February 5, 2014 at 7:41am — No Comments


Influencer
FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

Continue

Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments


Influencer
Is Your Service Department Your Red-Headed Stepchild?

There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…

Continue

Added by Richard Holland on May 16, 2013 at 3:36am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments


Influencer
Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…

Continue

Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments


Influencer
Are you building value during your presentation/demonstration?

  In the automotive industry we must learn the difference between building value versus just giving the car away.  We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals.  How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square.  I've heard too many people…

Continue

Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments

Don't Wait. Dominate.

There has never been a better time to succeed than now!

In life, we have two choices. 1) Live life and be happy or 2) Go around looking for…

Continue

Added by Michael Cirillo on August 21, 2012 at 8:40am — 2 Comments

Want to get more happy customers to write reviews about your dealership?

You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…

Continue

Added by Kristen Judd on August 17, 2012 at 5:11am — No Comments


Influencer
How many phone calls can and should your internet department make?



Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”

This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:





  • The more people you dial, the more people you get on the phone.
  • The more people you get…
Continue

Added by Sean V. Bradley on July 29, 2011 at 1:26pm — No Comments

MerchantCircle Syndicating Blog Posts For Free

One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com.  I encourage all members of this community to claim and enhance their MerchantCircle free listing.  You do not need to pay for an upgraded account.

 

I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…

Continue

Added by Brian Pasch on July 1, 2011 at 4:36am — 13 Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of…

Continue

Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

Building and maintaining relationships is different today

The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm

But with all this reflection, it makes me think that maybe we all need to think more about what…

Continue

Added by Patti Swanson on June 26, 2010 at 2:00pm — 6 Comments

Help Yourself First. So You Can Help Others Better.

Here at Xspond we have spent oodles and oodles of time improving our partners social media, and our partners web sites, and our partners data bases, and our partners… (you get the picture). We love this work so much and we are so focused that we neglected ourselves severely. If our business identity is our child and we are the parents, we are definitely criminals of neglect.



Practice What You Preach

Many…

Continue

Added by Katie Urbain on June 23, 2010 at 7:32am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service