Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Many USA based businesses are now asking people to opt-in to their email list versus distracting customers and potential customers with…Continue
Added by Carol Forden on June 12, 2018 at 9:00am — No Comments
Vintage cars are not only beautiful. They can also represent a significant investment. This makes the idea of having your very own vintage car collection a smart one. The following are a few tips that should help you reach your vintage car goals.
Added by Meghan Belnap on April 22, 2018 at 8:30am — No Comments
At some time, most businesses that survive long enough will need to move locations. Over time, moving is almost as inevitable to business as it is to your personal life.
There are, of course, a number of things that businesses automatically consider, such as price and square footage suitable to their needs, but there are a number of other considerations that should also be…Continue
Added by Brooke Chaplan on April 16, 2018 at 2:04pm — No Comments
Many types of businesses in a wide range of industries need to purchase various assets over the years. These assets may be very expensive, and business owners may need to properly plan for their purchase in order to avoid financial strain on the company. While these assets may be expensive, they are…Continue
Added by Brooke Chaplan on December 27, 2017 at 2:30pm — No Comments
Your office is the base of your business and of your operations. It must operate as a place of productivity, a makeshift cafeteria during lunchtime, a meeting room, and a reading room. All of these functions can become difficult to execute if your office lacks the correct amount of light. If you’ve noticed that your office is too dark or depressing to promote productivity, consider implementing…Continue
Added by Brooke Chaplan on December 18, 2017 at 2:30pm — No Comments
Added by Bill Wittenmyer on July 27, 2017 at 6:39am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.
More than 50 nations in the world produced…
Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments
A building may well be the largest investment you ever make in your business.
It gives you a chance to get out of the rental cycle and allows you a degree of permanency that you just can’t get from a lease. This investment must be protected, though, if you want it to pay off. Below…
Added by Brooke Chaplan on November 22, 2016 at 12:00pm — No Comments
Here is a simple way to make more every month.
It's called the "6 Steps to Happy Bank Deposits" and it goes like this.
1st, write down what you make per month…Continue
Added by Leonard Buchholz on February 5, 2014 at 7:41am — No Comments
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…Continue
Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments
There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…Continue
Added by Richard Holland on May 16, 2013 at 3:36am — No Comments
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people…Continue
Added by J.R. Batchelor on November 24, 2012 at 2:57pm — No Comments
There has never been a better time to succeed than now!
In life, we have two choices. 1) Live life and be happy or 2) Go around looking for things…Continue
You might want to re-think the ask
You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…Continue
Added by Kristen Judd on August 17, 2012 at 5:11am — No Comments
Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”
This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:
Added by Sean V. Bradley on July 29, 2011 at 1:26pm — No Comments
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…Continue
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments