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All ADM Blog Posts Tagged 'budget' (7)

Why Every Dealership Should Have A Giant Inflatable Gorilla

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic.

Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic?

Is every customer being reported in your CRM as…

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Added by Mike Gorun on January 7, 2014 at 10:30am — No Comments

How-To Correctly Allocate Your Marketing Budget

Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments

Getting Past the Budget Objection

This article was recently written for Entrepeneur Magazine.I thought that everyone at ADM might benefit from this content. Whether you are selling to dealers or selling for them you are hitting objections of budgets you might find this useful. Check out this link....

http://www.entrepreneur.com/sales/closingthesale/article203872.html

Added by Grant Cardone on January 6, 2010 at 9:19am — 2 Comments

It is time to re-instate the Ownership Marketing

I don't know how you feel but I think that our role as Internet manager, Internet Sales person or eCommerce Director is drifting into the direction to be a Dealerships "Marketing Manager". More and more, especially in these times we are in right now, dealer principles and GM's are coming up with the questions "What can we do to save more money?" or "How can we shrink the ad/Internet budget?"



The role to get the people in and selling them a car is still there but the responsibility to… Continue

Added by VJ on February 6, 2009 at 12:35pm — No Comments

Taking The Fear Out Of Online...One _______ At A Time

Even though you've already heard it: If you want to succeed in business today, it has to take place online. For us in the auto industry, that's truly more the case than not. But the fact is it's not harder than it looks or sounds if you have the right assistance.



Maybe it used to be much easier, in some sense, years ago when you'd place an ad insertion, sit down on Saturday, Sunday or whatever day of the week your ad would display, grab your coffee, flip the right page open and… Continue

Added by Gary May on January 15, 2009 at 7:00pm — 1 Comment

Top 5 pay per click marketing optimization techniques

We have posted some incredible pay per click (PPC) numbers for our clients. Before we give 5 good tips on how to maximize your automotive internet marketing, there are a few things you need to have prepared in order to measure the results. You need good analytics and a lot of time. That’s really it. If you work hard, you can get some results that look like this:

Chevy dealer automotive marketing sample



Chevy dealer automotive marketing sample…

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Added by Michael Sweigart on January 6, 2009 at 10:01am — No Comments

Live By Process or Die By Process: A Message To Management

Dealers/General Managers and General Sales Managers, this is where the accountability starts: You and Process. I've not yet entered a store where the Internet business excelled despite management (ok, for more than one month). Heading into 2009, you must understand all of the fundamentals, be able to speak to the critical points with ease, know your vendors along with holding them accountable and stay up on what's happening in your store as well as outside.



The opportunity to hide… Continue

Added by Gary May on December 17, 2008 at 9:51am — 4 Comments

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