Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
By Brian Pasch
When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA…Continue
Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...
It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…Continue
Added by Sean V. Bradley on August 30, 2013 at 1:00pm — No Comments
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
On Tuesday, March 12th Brian Pasch, a speaker at the upcoming Automotive Boot Camp, will be conducting a webinar entitled "Turning Dealers into VDP Factories".
The webinar is hosted in conjunction with the ADM Community founded by Ralph Paglia, who will also be speaking at Boot Camp this year.
The webinar runs from 1:00 PM – 2:30…Continue
Added by Carrie Hemphill on March 11, 2013 at 11:00am — No Comments
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
Policy criteria for removing reviews
We want people to get ratings, reviews, and recommendations that are…Continue
By now I am sure that if you are reading this that you are aware that AutoCon 2012 is over. I am sure that you have been bombarded with emails, blogs, and social media posts promoting the ultimate Automotive Dealership Digital…Continue
PCG Consulting founded in 2011, was created to provide vendor neutral analysis and recommendations to help dealers maximize their operating budgets and car sales. The consulting team also provides onsite training and education for car dealers on Internet/BDC lead processes, social media, reputation management, and digital marketing strategy.
A majority of the dealers that hire PCG…Continue
Pictured above (Left to Right) is Brian Pasch, Ed Shaffer, Glenn Pasch, and Marc McGurren.
I am proud to welcome Ed Shaffer to the PCG Consulting Team. Ed comes from the Park Place Auto Group in Texas. Ed brings with him a great portfolio of experience in the Automotive Industry.
Ed will be offering his experience and…Continue
Added by Brian Pasch on August 17, 2012 at 10:36am — No Comments
Added by Stan Sher on June 13, 2012 at 8:13am — No Comments
My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.
Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "Digg.com", it generates significant traffic. In the screen capture below, an example of a…Continue
The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.
EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…Continue
Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments
Mark Your Calendar
Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas. This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.
The list of…Continue
Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?
Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…Continue
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:
I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.
Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.
Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments